双流SEO推广专家教你：0到1学习Google广告账户结构与操作
大家好, 我是专注谷歌广告和谷歌SEO的谷哥哥哥，感谢出海笔记Alan邀请。今天我们来聊聊Google广告账户的结构。
Google广告的组织结构可以分为3层，分别是账户、广告系列、广告组。接下来我们一层一层来讲。
Hi everyone, I'm Brother Guge, specializing in Google Ads and Google SEO. Thanks to Alan from Chuhai Notes for the invitation. Today we'll discuss the structure of Google Ads accounts.
Google Ads structure consists of 3 levels: Account, Campaign, and Ad Group. Let's examine each level in detail.
1. 经理账户 (Manager Account)
Google广告账户的经理账户，也被称为MCC（My Client Center）账户，就扮演着一个统筹全局的角色。管理多个单一账户，同时还能查看各账户的结算信息、明细数据等。如果你需要管理多个账户的话就需要创建一个经理账户。
The manager account in Google Ads, also known as MCC (My Client Center) account, serves as a central management hub. It can manage multiple individual accounts while viewing billing information and detailed data for each. If you need to manage multiple accounts, you should create a manager account.
2. 单一账户 (Individual Account)
每个单一账户都是独立的，拥有自己的电子邮件和密码，就像你的个人身份证一样，确保了账户的安全性和唯一性。在这里，你可以设置广告系列、广告组和具体的广告内容。
Each individual account is independent with its own email and password, functioning like a personal ID to ensure security and uniqueness. Here you can set up campaigns, ad groups and specific ad content.
3. 广告系列 (Campaign)
广告系列是Google广告中最大的一个单元，它决定了广告的基本设置和投放策略。下面以视频广告为例：
Campaigns are the largest unit in Google Ads, determining the basic settings and delivery strategy. Let's take video ads as an example:
- 广告系列名称：建议保持命名规则的一致性
- Campaign Name: Maintain consistent naming conventions
- 出价策略：视频广告默认选择目标每次观看费用
- Bidding Strategy: Video ads default to target CPV (Cost Per View)
- 投放网络：选择广告展示平台
- Networks: Select ad display platforms
4. 广告组 (Ad Group)
广告组是广告系列下的子单元，主要用于产品分类和精细化管理。
Ad groups are sub-units under campaigns, mainly used for product categorization and refined management.
专业提示：每个账号中的广告系列不能超过10000个，智能购物广告系列不能超过100个。业务规模较大时可考虑开设多个单一账户。
Pro Tip: Each account can't exceed 10,000 campaigns (including active and paused), with no more than 100 Smart Shopping campaigns. Consider creating multiple individual accounts for larger operations.
