中国玩具出口持续增长：2022年达483.6亿美元背后的原因分析
中国玩具出口持续增长：2022年达483.6亿美元背后的原因分析
China's Toy Exports Continue to Grow: Analyzing the Reasons Behind the $48.36 Billion Achievement in 2022
【消费日报】 - 根据最新发布的《2023中国玩具和婴童用品行业发展白皮书》，2022年中国玩具（不含游戏）出口额达到483.6亿美元，同比增长5.6%。尽管增速有所放缓，但中国玩具出口仍保持稳健增长态势。
[Consumer Daily] - According to the newly released "2023 China Toy and Infant Products Industry Development White Paper", China's toy exports (excluding games) reached $48.36 billion in 2022, a year-on-year increase of 5.6%. Although the growth rate has slowed down, China's toy exports still maintain a steady growth trend.
区域全面经济伙伴关系协定(RCEP)推动出口增长
RCEP Boosts Export Growth
数据显示，中国玩具和儿童推车对RCEP成员国的出口呈现强劲增势：
• 儿童推车出口额2.7亿美元，同比增长37.2%
• 美国仍是最大出口目的地，出口额同比增长12%
Statistics show that China's toy and stroller exports to RCEP member countries show strong growth momentum:
• Stroller exports reached $270 million, up 37.2% year-on-year
• The US remains the largest export destination, with exports increasing by 12% year-on-year
国内市场消费升级趋势明显
Domestic Market Shows Clear Consumption Upgrade Trend
2022年中国玩具市场表现：
• 玩具零售总额883.1亿元(+3.3%)
• 奶瓶零售总额66.5亿元(+1.1%)
• 儿童推车零售总额147.8亿元(+1.9%)
Performance of China's toy market in 2022:
• Total toy retail sales: 88.31 billion yuan (+3.3%)
• Total bottle retail sales: 6.65 billion yuan (+1.1%)
• Total stroller retail sales: 14.78 billion yuan (+1.9%)
消费者偏好变化
Changes in Consumer Preferences
白皮书指出消费者购买决策因素的变化：
• 玩具：教育性成为首要考虑因素(超越安全性和价格)
• 儿童推车：舒适性成为首要考虑因素
• 安全座椅：功能性和舒适性最受重视
The white paper points out changes in consumer purchasing decision factors:
• Toys: Educational value becomes the primary consideration (surpassing safety and price)
• Strollers: Comfort becomes the primary consideration
• Safety seats: Functionality and comfort are most valued
行业展望：中国玩具和婴童用品协会主办的第十三届中国儿童产业发展大会以"预见2023聚势致远"为主题，吸引了全国各产区企业代表和行业专家参与，共同探讨行业未来发展。
Industry Outlook: The 13th China Children's Industry Development Conference hosted by the China Toy and Juvenile Products Association, with the theme "Foresee 2023, Gather Strength for Long-term Development", attracted enterprise representatives and industry experts from all over the country to discuss the future development of the industry.
