谷歌再陷垄断危机？欧盟要求拆分广告业务引发行业震动
北京时间 - 全球科技巨头谷歌再次面临重大监管挑战。当地时间14日，欧盟反垄断监管机构发布初步调查报告，指控谷歌滥用其在在线广告市场的主导地位，并要求其出售或拆分部分数字广告业务。
Breaking News - Tech giant Google faces another major regulatory challenge. On the 14th local time, EU antitrust regulators released a preliminary investigation report accusing Google of abusing its dominant position in the online advertising market and demanding it sell or split part of its digital advertising business.
据美联社报道，这是欧盟首次要求科技巨头因其涉嫌垄断行为而拆分关键业务。欧盟竞争事务专员玛格丽特·维斯塔格表示："我们担心谷歌可能非法扭曲了在线广告行业的市场竞争。"
According to AP, this marks the first time the EU has demanded a tech giant split its core business due to alleged monopoly practices. EU Competition Commissioner Margrethe Vestager stated: "We are concerned that Google may have illegally distorted competition in the online advertising industry."
调查背景：
2021年6月，欧盟委员会正式对谷歌在线广告业务展开反垄断调查，重点评估谷歌是否通过技术手段打压竞争对手，以及是否限制第三方公司获取用户数据。
Investigation Background:
In June 2021, the European Commission officially launched an antitrust investigation into Google's online advertising business, focusing on whether Google used technical means to suppress competitors and restrict third-party companies from accessing user data.
潜在处罚：
若最终认定构成垄断且谷歌拒绝整改，可能面临高达全球年收入10%的罚款。此前，谷歌已在三起欧盟反垄断案件中被罚超80亿欧元。
Potential Penalties:
If ultimately found guilty of monopoly and refusing to rectify, Google could face fines up to 10% of its global annual revenue. Previously, Google has been fined over €8 billion in three EU antitrust cases.
谷歌回应：
公司表示不同意调查结果，称其广告技术费用透明且符合行业标准。目前相关诉讼仍在进行中，英国反垄断机构也在开展类似调查。
Google's Response:
The company disagreed with the findings, stating its ad tech fees are transparent and meet industry standards. Related litigation is ongoing, with UK antitrust authorities conducting similar investigations.
这一事件再次凸显全球监管机构对科技巨头市场支配力的担忧，可能对数字广告行业格局产生深远影响。
This incident highlights global regulators' concerns about tech giants' market dominance and may profoundly impact the digital advertising landscape.
