谷歌推广为何失效？深度解析亚马逊Listing被跟卖根源与“谷歌留痕代发”防御策略
为什么停售的Listing仍会被跟卖？ Why Can Discontinued Listings Still Be Hijacked? 很多新手卖家存在一个误区："删除的Listing就应该从平台消失"。实际上，当你创建产品并生成ASIN码时，这条Listing的所有权就属于亚马逊平台。 Many new sellers have a misconception: "Deleted listings should disappear from the platform". In fact, when you create a product and generate an ASIN code, the ownership of this listing belongs to Amazon. Listing被跟卖的影响 Impact of Listing Hijacking 1. 负面反馈仍会影响你的店铺评分 1. Negative feedback will still affect your store rating 2. 可能导致全店产品被跟卖 2. May lead to hijacking of all store products 预防Listing被跟卖的解决方案 Solutions to Prevent Listing Hijacking 【最佳实践】不要删除不售卖的Listing，而是： [Best Practice] Don't delete discontinued listings, instead: 1. 将主图替换为"SOLD OUT(售罄)"图片 1. Replace the main image with "SOLD OUT" image 2. 逐步修改标题和其他产品信息 2. Gradually modify titles and other product information 3. 使用后台筛选功能只显示在售商品 3. Use backend filters to only display active products 已被跟卖的应对措施 Countermeasures for Hijacked Listings 1. 重新跟卖自己的Listing 1. Re-hijack your own listing 2. 开Case向亚马逊申请恢复编辑权 2. Open a case with Amazon to restore editing rights 3. 获得编辑权后立即修改Listing信息 3. Immediately modify listing information after obtaining editing rights 注：本文观点来自跨境运营专家Mike，更多跨境电商运营技巧请关注雨果网。 Note: The views in this article come from cross-border operation expert Mike. For more e-commerce operation tips, please follow Cifnews.