领先外贸必备条件与谷歌推广员指南：10分钟掌握阿里国际站流量助手
领先外贸必备条件与谷歌推广员指南：10分钟掌握阿里国际站流量助手
Essential Conditions for Leading Foreign Trade and Google Promoter Guide: Master Alibaba International Station Traffic Assistant in 10 Minutes
国际站活动场景解析与快速入局指南
Analysis of International Station Activity Scenarios and Quick Entry Guide
国际站的诸般活动场景究竟坐落何方？商家又该如何迅速入局？只要学会运用国际站新推出的流量助手功能，便能助力商家快速知晓并涉足其中。
Where exactly are the various activity scenarios of the International Station located? How can merchants quickly enter? By learning to use the newly launched Traffic Assistant function of the International Station, merchants can quickly understand and participate in them.
市场入口定位：数据参谋-流量参谋-流量助手。这是开启成功之门的关键步骤。
Market Entry Positioning: Data Staff - Traffic Staff - Traffic Assistant. This is the key step to open the door to success.
核心导购场景解析
Core Shopping Guide Scenario Analysis
目前平台已上线最核心的三大导购场景：
The platform has currently launched three core shopping guide scenarios:
- Top ranking场景（榜单场景）
- New arrival场景（新品场景）
- Savings spotlight（惠采购）
场景效果评估指标
Scenario Effect Evaluation Indicators
| 指标 | 说明 | Indicator | Description |
|---|---|---|---|
| 入场产品数 | 近30天内进入相应场景的产品数目 | Number of entry products | The number of products entering the corresponding scenario in the last 30 days |
| 曝光量 | 近30天入场产品于全站的总曝光状况 | Exposure | The total exposure status of entry products across the entire site in the last 30 days |
| 访客人次 | 近30天入场产品在全站的总访问人数 | Number of visitors | The total number of visitors to entry products across the entire site in the last 30 days |
场景入场规则详解
Detailed Explanation of Scenario Entry Rules
Top ranking场景入场规则：
Top ranking scenario entry rules:
- 好评榜（Best-review）：近90天内有2条及以上4星以上的商品评论
- 热销榜（Hot-selling）：必须是RTS品，90天内有销售量
- 热门榜（Most popular）：90天内的询盘数量≥1
New arrival场景入场规则：
New arrival scenario entry rules:
- 商品需要满足基础条件：90天内新发，30天内海外访客≥1，非重铺商品
- 商品成长分≥75分且搜索曝光点击率>2%
- 30天内有商机产生（询盘、TM咨询或订单）
成功案例分享
Success Case Sharing
案例1：某店铺潜力品A，商品成长分71分（低于75分要求），但近30天搜索曝光点击率为3.8%。通过优化商品描述和增加促销活动，成功将成长分提升至78分，顺利进入New arrival场景。
Case 1: A store's potential product A had a product growth score of 71 points (below the 75-point requirement), but the search exposure click-through rate in the past 30 days was 3.8%. By optimizing product descriptions and increasing promotional activities, the growth score was successfully increased to 78 points, smoothly entering the New arrival scenario.
SEO优化建议：在商品标题和描述中合理使用场景相关关键词，如"best seller"、"new arrival"等，提高搜索曝光率。
SEO optimization suggestions: Reasonably use scenario-related keywords in product titles and descriptions, such as "best seller", "new arrival", etc., to improve search exposure.
通过掌握这些核心场景和优化技巧，商家可以显著提升在阿里国际站的展示效果和销售业绩。持续关注平台更新，及时调整运营策略，是保持竞争优势的关键。
By mastering these core scenarios and optimization techniques, merchants can significantly improve their display effects and sales performance on Alibaba International Station. Continuously paying attention to platform updates and adjusting operational strategies in a timely manner is the key to maintaining a competitive advantage.
