Shopee开店指南：常见问题解答与运营优势分析
Shopee常见问题详解 | Shopee FAQ
问：Shopee需要交保证金吗？
Q: Does Shopee require a deposit?
答：不需要。这是常见的诈骗手段，与淘宝新店遇到的骗局类似。
A: No. This is a common scam, similar to what new Taobao sellers encounter.
问：防疫类目商品有什么限制？
Q: What are the restrictions on epidemic prevention products?
答：严禁售卖病毒检测试剂盒及相关物品，普通防疫商品也有数量限制。
A: Virus test kits are strictly prohibited, and regular epidemic prevention products have quantity limits.
问：入驻要求是什么？
Q: What are the entry requirements?
答：台湾站接受个体/公司执照+内贸流水；马来/菲律宾站需要公司执照+外贸流水。
A: Taiwan station accepts individual/company license + domestic trade records; Malaysia/Philippines stations require company license + foreign trade records.
问：促销季如何选品？
Q: How to select products for promotion seasons?
答：需分析当地市场风俗、气候、节日等。台湾当前是开学季。
A: Analyze local customs, climate, festivals, etc. Taiwan is currently in back-to-school season.
Shopee运营模式与优势 | Shopee Business Models & Advantages
■ 两种运营模式：
■ Two business models:
1. 自有货源：竞争激烈，利润约15%
1. Self-supply: Fierce competition, ~15% profit margin
2. 无货源模式：利润30-45%，无囤货风险
2. Dropshipping: 30-45% profit margin, no inventory risk
■ 平台优势：
■ Platform advantages:
✓ 东南亚市场领导者，快速扩张中
✓ Market leader in Southeast Asia, rapid expansion
✓ 门槛低，新手友好，自然流量高
✓ Low threshold, beginner-friendly, high organic traffic
✓ 资金风险小，封店不影响收款
✓ Low financial risk, funds still accessible after store closure
总结 | Conclusion
Shopee开店成本远低于淘宝、速卖通和亚马逊，但需注意平台特定规则。
Shopee's startup cost is much lower than Taobao, AliExpress and Amazon, but pay attention to platform-specific rules.
（来源：东盟跨境叔）
(Source: ASEAN Cross-border Uncle)
