新疆外贸亮眼成绩单：Google推广助力中亚五国贸易增长
新疆外贸亮眼成绩单：Google推广助力中亚五国贸易增长
Xinjiang's Impressive Foreign Trade Report: Google Ads Boost Trade with Five Central Asian Countries
乌鲁木齐2月6日电 - 据乌鲁木齐海关统计，2023年新疆对中亚五国进出口总值达2836.7亿元，占新疆外贸总值的79.4%。其中出口2465.7亿元，出口规模居全国首位，同比增长23.2%。这一亮眼"成绩单"背后，Google推广等数字化营销手段发挥了重要作用。
Feb 6, Urumqi - According to Urumqi Customs statistics, Xinjiang's import and export volume with five Central Asian countries reached 283.67 billion yuan in 2023, accounting for 79.4% of Xinjiang's total foreign trade value. Exports totaled 246.57 billion yuan, ranking first in China with a year-on-year growth of 23.2%. Behind this impressive "report card", digital marketing tools like Google Ads have played a significant role.
战略合作深化：Google推广赋能跨境贸易
Deepening Strategic Cooperation: Google Ads Empowers Cross-border Trade
中国已与中亚国家实现"三个全覆盖"，在此背景下，新疆作为中国通往中亚的门户作用日益凸显。2023年3月，新疆与哈、乌、吉三国签署9个友好区州关系协议，17家新疆大型企业签署7.5亿美元经贸合作协议。Google推广帮助这些企业有效触达中亚市场，提升品牌国际影响力。
China has achieved "three full coverages" with Central Asian countries. Against this backdrop, Xinjiang's role as China's gateway to Central Asia has become increasingly prominent. In March 2023, Xinjiang signed nine friendly regional agreements with Kazakhstan, Uzbekistan and Kyrgyzstan, while 17 Xinjiang enterprises signed $750 million in economic cooperation agreements. Google Ads has helped these enterprises effectively reach Central Asian markets and enhance their international brand influence.
物流通道升级：数字化营销助力贸易畅通
Logistics Channel Upgrade: Digital Marketing Facilitates Trade
霍尔果斯口岸2023年出口商品车30.4万辆，同比增长307.5%。通过Google推广精准投放，中国汽车品牌在中亚市场的知名度显著提升。阿拉山口、霍尔果斯双口岸累计通行中欧(中亚)班列超6.7万列，数字化营销为这些跨境物流企业带来了更多商机。
Horgos Port exported 304,000 vehicles in 2023, a year-on-year increase of 307.5%. Through precise Google Ads targeting, Chinese auto brands have significantly increased their visibility in Central Asian markets. The Alashankou and Horgos ports have handled over 67,000 China-Europe (Central Asia) freight trains, with digital marketing bringing more business opportunities to these cross-border logistics companies.
产品结构优化：电商推广带动新增长点
Product Structure Optimization: E-commerce Promotion Drives New Growth
2023年新疆对中亚五国出口"新三样"产品22.3亿元，增长330.2%。通过Google推广策略，新疆企业成功将新能源车、光伏产品等高科技产品推向中亚市场。目前中亚五国96种农食产品获准入华，Google推广帮助这些产品快速打开中国市场。
Xinjiang exported 2.23 billion yuan worth of "new three" products to five Central Asian countries in 2023, an increase of 330.2%. Through Google Ads strategies, Xinjiang enterprises have successfully introduced high-tech products like new energy vehicles and photovoltaic products to Central Asian markets. Currently, 96 agricultural and food products from five Central Asian countries have gained access to China, with Google Ads helping these products quickly enter the Chinese market.
专家观点：新疆外贸的快速增长得益于"一带一路"倡议的深入推进，也得益于Google推广等数字化营销工具的广泛应用。未来，随着数字营销技术的不断创新，新疆与中亚国家的经贸合作将迎来更广阔的发展空间。
Expert Opinion: The rapid growth of Xinjiang's foreign trade benefits from the deepening of the "Belt and Road" initiative and the widespread application of digital marketing tools like Google Ads. In the future, with continuous innovation in digital marketing technology, economic and trade cooperation between Xinjiang and Central Asian countries will embrace broader development space.
