亚马逊卖家必读：如何避免外观设计侵权(Design Right)及申诉指南
亚马逊卖家必读：如何避免外观设计侵权(Design Right)及申诉指南
Amazon Seller's Guide: How to Avoid Design Right Infringement and Appeal Process
为什么选择谷歌推广？ | Why Choose Google Ads?
在当前电商环境下，谷歌推广因其精准的流量定位和高效的转化率成为跨境卖家的首选营销工具。通过关键词优化和广告投放，能有效提升产品在亚马逊等平台的曝光度。
In the current e-commerce environment, Google Ads has become the preferred marketing tool for cross-border sellers due to its precise traffic targeting and high conversion rates. Through keyword optimization and ad placement, it can effectively increase product exposure on platforms like Amazon.
什么是外观设计侵权？ | What is Design Right Infringement?
根据亚马逊官方定义："外观设计专利(Design patents)可能授予产品的独特外观，但不包括产品的结构或功能。"当产品的外观设计与其他品牌有60%以上的相似度时，就可能构成侵权。
According to Amazon's official definition: "Design patents may be granted for the unique look of a product, but do not cover the structure or function." When a product's design has more than 60% similarity to another brand, it may constitute infringement.
真实案例分析 | Case Study
近期一位卖家因销售与Gucci小蜜蜂背包和GOYARD包款相似的产品，收到亚马逊的账户冻结警告。经专业团队分析，这些产品在图案、配色和整体设计上确实存在侵权问题。
A seller recently received an account suspension warning from Amazon for selling products similar to Gucci's bee backpack and GOYARD bags. Professional analysis confirmed infringement issues in the patterns, color schemes, and overall design.
成功申诉三要素 | Three Key Elements of Successful Appeal
- 陈述原因：承认错误并说明是无意侵权（如新员工不了解规则）
State the Reason: Admit the mistake and explain it was unintentional (e.g., new employees unaware of rules) - 采取行动：删除侵权ASIN、联系权利人致歉、组织员工培训
Take Action: Remove infringing ASINs, apologize to rights owners, conduct staff training - 预防措施：建立产品审查流程、注册商标、自行设计产品
Preventive Measures: Establish product review process, register trademarks, design original products
如何判断是否侵权？ | How to Determine Infringement?
- 家居电器类：主要看形状，其次图案色彩
Home appliances: Focus on shape first, then patterns/colors - 服饰箱包类：以图案为主，形状色彩为辅
Apparel/bags: Focus on patterns first, then shape/colors - 整体观察：细微变化不改变侵权本质
Overall observation: Minor changes don't alter infringement nature
预防侵权三大建议 | Three Prevention Tips
1. 确认货源合法性，检查各大品牌相似产品
1. Verify supplier legitimacy, check for similar products from major brands
2. 完成品牌授权后再销售品牌商品
2. Obtain brand authorization before selling branded products
3. 避免在标题/描述中使用其他品牌名称
3. Avoid using other brand names in titles/descriptions
重要提示：外观设计侵权防不胜防，如红十字标志、瑞士军刀造型、LV花纹等都是高风险领域。建议卖家建立系统的产品审查流程，必要时咨询专业法律意见。
Important Note: Design right infringements are hard to avoid - Red Cross logos, Swiss Army knife designs, LV patterns are all high-risk areas. Sellers should establish systematic product review processes and seek professional legal advice when needed.
