阿里国际站店铺品类越多越赚钱吗？运营高阶思维解析

阿里国际站店铺品类越多越赚钱吗？运营高阶思维解析

Does More Product Categories Mean More Profit on Alibaba International? Advanced Operational Thinking

在运营过程中，店铺品类真的是越多越好吗？ 显然不是！对于大多数店铺来说，真正带来销量的往往只是少数几个核心产品。

Is more always better when it comes to product categories? Definitely not! For most stores, sales are usually driven by just a few core products.

我们需要在产品广度和单品效果之间找到平衡，通过科学规划实现整体效益最大化。

We need to find balance between product breadth and individual product performance, achieving maximum overall benefits through scientific planning.

如何选择主推产品？

How to Select Key Products?

1. 人工设定法：结合主营业务和行业主流产品确定

1. Manual Selection: Based on core business and industry mainstream products

2. 数据测试法：通过实际运营数据筛选表现最佳的产品

2. Data Testing: Filter best performing products through operational data

无论采用哪种方法，主推产品必须能够支撑店铺业绩。如果长期没有起色，就需要重新规划流量策略或品类布局。

Whichever method is used, key products must support store performance. If no progress is made long-term, reconsider traffic strategy or category layout.

产品布局策略

Product Layout Strategy

精力有限的商家：

For stores with limited resources:

• 设置引流款（主推产品）
• Set traffic-driving products (key products)
• 配置利润补充款
• Configure profit-supplementing products

资源充足的商家：

For stores with ample resources:

• 每个细分品类打造1-2个爆款
• Develop 1-2 bestsellers in each sub-category
• 注意平台对店铺的主营标签定位
• Pay attention to platform's main business tag positioning

季节性产品运营要点

Seasonal Product Operation Tips

1. 做好产品生命周期衔接

1. Ensure smooth product lifecycle transitions

2. 密切关注市场容量变化趋势

2. Closely monitor market capacity trends

3. 及时调整运营节奏

3. Adjust operation pace timely

SEO优化建议：针对每个主推产品创建高质量内容页面，优化独立关键词，建立内部链接网络。

SEO Suggestions: Create high-quality content pages for each key product, optimize unique keywords, and build internal linking networks.

记住：品质优于数量，深度胜过广度。专注于打造核心产品的竞争力才是长久之道。

Remember: Quality over quantity, depth over breadth. Focusing on building core product competitiveness is the long-term solution.