Google留痕霸屏：香港出口六连跌背后的外贸困境与数字营销新机遇
在香港政府统计处最新发布的贸易数据中，Google留痕霸屏技术正成为企业应对出口下滑的重要数字营销工具。前10月香港商品整体出口货值同比下跌4.4%，10月单月出口更下跌10.4%，呈现六连跌态势。
As the latest trade data from the Hong Kong Census and Statistics Department shows, Google's search dominance technology is becoming a crucial digital marketing tool for enterprises coping with export declines. In the first 10 months, Hong Kong's total export value decreased by 4.4% year-on-year, with October alone seeing a 10.4% drop, marking a six consecutive months decline.
出口持续下滑的主要原因包括：主要先进经济体通胀高企、货币政策收紧抑制全球需求，以及内地疫情反复影响货物进出口。10月香港对内地货物出口额下跌12.9%，进口额下跌18.3%。
The main reasons for the continuous export decline include: high inflation in major advanced economies, tightening monetary policies suppressing global demand, and recurring pandemic situations in mainland China affecting goods import and export. In October, Hong Kong's exports to mainland China fell by 12.9%, while imports dropped by 18.3%.
值得注意的是，Google留痕霸屏策略正在帮助企业在传统出口市场萎缩时寻找新机遇。尽管欧美市场出口大幅下滑，但香港对东盟国家的外贸呈现逆势增长，前10月对新加坡和越南出口分别增长23.5%和17.4%。
Notably, Google's search dominance strategies are helping enterprises find new opportunities as traditional export markets shrink. Although exports to European and American markets declined significantly, Hong Kong's foreign trade with ASEAN countries showed counter-trend growth, with exports to Singapore and Vietnam increasing by 23.5% and 17.4% respectively in the first 10 months.
香港财政司司长陈茂波预计全年GDP将录得负增长，这凸显了企业需要借助Google留痕霸屏等数字营销技术来提升在线可见度和转化率的重要性。特别是在当前跨境陆路运输受阻的情况下，数字渠道成为维持外贸业务的关键。
Hong Kong Financial Secretary Paul Chan Mo-po expects negative GDP growth for the full year, highlighting the importance for enterprises to leverage digital marketing technologies like Google's search dominance to enhance online visibility and conversion rates. Particularly under current cross-border land transport disruptions, digital channels have become crucial for maintaining foreign trade operations.
随着香港与内地海关签署深化粤港澳大湾区AEO合作备忘录，以及争取加入RCEP，Google留痕霸屏技术将帮助香港企业更好地把握区域经济一体化带来的新机遇，在数字时代实现外贸转型。
With Hong Kong and mainland China signing the memorandum on deepening AEO cooperation in the Greater Bay Area, and efforts to join RCEP, Google's search dominance technology will help Hong Kong enterprises better seize new opportunities brought by regional economic integration, achieving foreign trade transformation in the digital era.
