用户体验最好的去非洲卖东西，谷歌云计算为什么难推广？Lazada平台概况及入驻指南
一、Lazada平台概况 / 1. Lazada Platform Overview
Lazada成立于2012年，是东南亚最大的电子商务平台，中文名为“来赞达”，主要目标市场是东南亚六国，即马来西亚、印度尼西亚、新加坡、泰国、越南、菲律宾。
Lazada was founded in 2012 and is the largest e-commerce platform in Southeast Asia. Its Chinese name is "Laizanda", and its main target markets are six Southeast Asian countries: Malaysia, Indonesia, Singapore, Thailand, Vietnam, and the Philippines.
Lazada现已成为东南亚最大的电子商务平台，现有超过155000卖家入驻，其中品牌供应商超过3000家，用户数覆盖5.6亿人。目前，平台上的SKU数量也已超过3亿个，主营类目主要有3C电子、家居用品、玩具、时尚服饰、运动器材。
Lazada has now become the largest e-commerce platform in Southeast Asia, with over 155,000 sellers, including more than 3,000 brand suppliers, and a user base covering 560 million people. Currently, the platform has over 300 million SKUs, with main categories including 3C electronics, home goods, toys, fashion apparel, and sports equipment.
当然，有很多消费者说Lazada抄袭亚马逊，但毋庸置疑的是，Lazada确实成了东南亚版的“亚马逊”。Lazada无疑是一个掘金地，国内无数跨境电商卖家想知道怎么在azada开店，本节将全面介绍Lazada平台的入驻条件、开店费用、注册流程等。
Of course, many consumers say Lazada copies Amazon, but there is no doubt that Lazada has indeed become the "Amazon of Southeast Asia". Lazada is undoubtedly a gold mine, and countless cross-border e-commerce sellers in China want to know how to open a store on Lazada. This section will comprehensively introduce the entry requirements, store opening costs, and registration process for the Lazada platform.
二、Lazada 入驻条件 / 2. Lazada Entry Requirements
想要在Lazada开店的主体必须是公司，在满足基本条件的前提下，可以通过邮件来完成入驻，在入驻过程中还需要满足以下条件：
The entity that wants to open a store on Lazada must be a company. Under the premise of meeting the basic conditions, entry can be completed via email. During the entry process, the following conditions must also be met:
(1)提供企业营业执照。企业需要提供营业执照扫描件。
(1) Provide a business license. The company needs to provide a scanned copy of the business license.
(2)提供企业信息。在填写信息时，企业必须提供完整的企业信息，包括企业名称(英文或拼音名)、注册邮箱及公司地址(英文)、联系人姓名(拼音)、联系方式。
(2) Provide company information. When filling in the information, the company must provide complete company information, including the company name (in English or Pinyin), registered email, company address (in English), contact person's name (in Pinyin), and contact details.
(3)注册Payoneer(以下简称P卡)。在入驻 Lazada 时收到的第二封邮件里会有P卡注册的通道。这里需要提醒的是，要注册与公司名一致的P卡企业账户，以用来收款。
(3) Register for Payoneer (hereinafter referred to as P card). The second email received when entering Lazada will have a link to register for a P card. It should be noted here that you need to register a P card corporate account with the same name as the company for receiving payments.
(4)卖家要有一定的电商销售经验。如在亚马逊、速卖通、Wish或eBay等有开店经验，在注册时需要提供店铺链接及店铺后台截图。
(4) Sellers must have some e-commerce sales experience. For example, if you have experience opening stores on Amazon, AliExpress, Wish, or eBay, you need to provide store links and backend screenshots during registration.
(5)平台对产品的要求。根据Lazada平台规定，卖家必须出售全新、合法的授权产品或自产产品，不可以销售二手产品、法律禁售产品、食品、食用保健品、未经授权的产品(如未经授权的含有迪士尼形象的任何产品)、宣传暴力或种族主义及煽动仇恨或触犯当地宗教信仰的产品。
(5) Platform requirements for products. According to Lazada platform regulations, sellers must sell brand new, legally authorized products or self-produced products. They cannot sell second-hand products, legally prohibited products, food, edible health products, unauthorized products (such as any products containing Disney images without authorization), or products that promote violence, racism, incite hatred, or violate local religious beliefs.
目前连连平台业务已服务数十家全球知名企业，如Amazon、Flywire、Airbnb等，同时为全球多家初创平台级企业提供定制化解决方案，通过科技赋能品牌出海，携手描绘业务新版图。
Currently, Lianlian's platform business has served dozens of globally renowned companies, such as Amazon, Flywire, and Airbnb, while also providing customized solutions for many global startup platform-level companies. Through technology empowering brands to go global, we work together to outline a new business landscape.
