宠物经济爆发：从肯德基联名猫抓桶看铲屎官的消费心理

宠物经济爆发：从肯德基联名猫抓桶看铲屎官的消费心理

The Pet Economy Boom: Analyzing Pet Owners' Consumption Psychology Through the KFC Collaboration Cat Scratching Bucket

跨界营销引爆市场 | Cross-border Marketing Goes Viral

近期，新锐宠物品牌VETRESKA与肯德基推出的联名款「肯德基×未卡猫抓桶」引发抢购热潮。这款限量1800套的产品在2小时内售罄，其红白配色的全家桶造型搭配品牌标志性仙人掌元素，完美诠释了宠物用品的"社交货币"属性。

The recent collaboration between emerging pet brand VETRESKA and KFC on the limited edition "KFC×VETRESKA Cat Scratching Bucket" caused a buying frenzy. With only 1,800 sets available, this red-and-white styled bucket featuring the brand's signature cactus elements sold out within 2 hours, perfectly demonstrating the "social currency" attribute of pet products.

明星营销破圈效应 | Celebrity Endorsement Breakthrough

未卡通过签约鹿晗作为全球代言人，双11直播创下55万观看人次，并邀请谷爱凌等明星KOL合作，实现品牌持续破圈。这种营销策略使品牌在天猫潮宠榜单中稳居榜首。

By signing Luhan as global ambassador and collaborating with influencers like Eileen Gu during Double 11 sales (recording 550,000 live-stream views), VETRESKA achieved continuous brand breakthrough. This marketing strategy secured its top position on Tmall's trendy pet rankings.

宠物行业消费趋势 | Pet Industry Consumption Trends

数据显示：
• 宠物食品占比从61.4%降至51.5%（2019-2021）
• 宠物医疗占比从19%升至29.2%
• 猫奴年均消费超5000元

Data shows:
• Pet food share dropped from 61.4% to 51.5% (2019-2021)
• Pet healthcare rose from 19% to 29.2%
• Cat owners spend over ¥5,000 annually

奢侈品入局宠物市场 | Luxury Brands Enter Pet Market

路易威登早在1931年就推出宠物行李箱，如今高端宠物用品价格可达数万元。这种趋势显示：宠物用品已成为身份象征，与主人社会地位形成互文。

Louis Vuitton launched pet luggage as early as 1931. Today, high-end pet products can cost tens of thousands, proving that pet accessories have become status symbols that mirror owners' social standing.

疫情催生"云养宠"经济 | Pandemic Boosts "Cloud Pet" Economy

疫情期间，宠物写真、年夜饭等新兴服务涌现：
• 宠物对联月销4000件
• 宠物摄影套餐达千元
反映宠物人格化消费已成主流趋势。

The pandemic spawned new services like pet portraits and New Year's dinners:
• Pet couplets sold 4,000/month
• Photo packages reached ¥1,000
Showing anthropomorphic consumption has become mainstream.