美国封杀不住的TikTok到底有多火？12组数据揭秘全球现象级应用
美国封杀不住的TikTok到底有多火？12组数据揭秘全球现象级应用
Why Can't the US Ban TikTok? 12 Mind-Blowing Stats About This Global Phenomenon
2020年中美贸易战爆发后，TikTok在海外遭遇了前所未有的压力。尽管面临美国、印度等国的封杀威胁，这款短视频应用依然实现了爆炸式增长。让我们用12组惊人数据，揭示TikTok不可阻挡的全球影响力。
After the US-China trade war in 2020, TikTok faced unprecedented pressure overseas. Despite ban threats from the US, India and other countries, this short-video app still achieved explosive growth. Let's reveal TikTok's unstoppable global influence with 12 amazing statistics.
1. 全球下载量突破30亿次 | 1. Over 3 Billion Global Downloads
根据Sensor Tower数据，TikTok和抖音全球总下载量已突破30亿次，成为继Facebook之后第二款达成此成就的应用。
According to Sensor Tower, TikTok and Douyin have surpassed 3 billion global downloads, becoming the second app after Facebook to achieve this milestone.
2. 全球第七大社交平台 | 2. The 7th Largest Social Network Worldwide
截至2021年1月，TikTok拥有6.89亿月活跃用户，位列全球第七大社交平台。
As of January 2021, TikTok had 689 million monthly active users, ranking as the 7th largest social network worldwide.
3. 覆盖200+国家和地区 | 3. Available in 200+ Countries/Regions
尽管遭遇抵制，TikTok去年仍新增50个市场，目前覆盖200多个国家和地区。
Despite resistance, TikTok expanded to 50 new markets last year and is now available in over 200 countries/regions.
4. YouTube第三大搜索词 | 4. 3rd Most Searched Term on YouTube
"TikTok"相关词汇是YouTube上第三大搜索词，仅次于泛词"歌曲"。
TikTok-related terms are the 3rd most searched on YouTube, second only to generic term "song".
5. 母公司字节跳动估值全球第一 | 5. Parent Company Bytedance Tops Global Valuation
2019年，字节跳动超越Uber成为全球最具价值初创企业。
In 2019, Bytedance surpassed Uber to become the world's most valuable startup.
6. 美国月活近1亿 | 6. Nearly 100M US Monthly Users
截至2020年6月，TikTok美国月活用户达9190万，较2018年增长800%。
As of June 2020, TikTok had 91.9 million US monthly active users, an 800% increase since 2018.
7. 89%美国人认可TikTok品牌 | 7. 89% US Brand Recognition
Morning Consult研究显示，2020年上半年TikTok品牌认知度提升12%。
Morning Consult research shows TikTok's brand awareness increased 12% in the first half of 2020.
8. 美国用户年轻化特征明显 | 8. Dominated by Young US Users
皮尤研究中心数据显示，48%的美国18-29岁年轻人使用TikTok。
Pew Research shows 48% of US adults aged 18-29 use TikTok.
9. Z世代最爱的隔离应用 | 9. Gen Z's Favorite Quarantine App
25%的美国Z世代表示居家隔离期间更倾向使用TikTok。
25% of US Gen Z said they preferred using TikTok during quarantine.
10. 用户粘性惊人 | 10. Amazing User Engagement
Android用户平均每月使用TikTok达13.3小时，在社交应用中排名第四。
Android users spend average 13.3 hours monthly on TikTok, ranking 4th among social apps.
11. 强大的品牌营销影响力 | 11. Powerful Brand Marketing Impact
90年历史的Ocean Spray饮料公司通过TikTok获得150亿次曝光。
90-year-old Ocean Spray gained 15 billion impressions through TikTok.
12. 消费支出排名第二 | 12. Ranked 2nd in Consumer Spending
在应用商店消费支出方面，TikTok仅次于Tinder，超过YouTube和Netflix。
In app store consumer spending, TikTok ranks 2nd only to Tinder, surpassing YouTube and Netflix.
为什么TikTok能够逆势增长？精准把握Z世代需求，以短视频为载体，打造娱乐化内容生态，是其成功的关键。在政治压力下依然保持增长，TikTok的全球影响力已不容忽视。
Why does TikTok thrive against all odds? Accurately capturing Gen Z's needs, using short videos as medium, and creating entertaining content ecosystem are keys to its success. Maintaining growth under political pressure, TikTok's global influence cannot be ignored.
