外贸公司海外广告投放全指南：从平台选择到数据监控
为什么外贸公司需要推广谷歌和海外媒体？
Why do foreign trade companies need Google and overseas media promotion?
在全球化竞争日益激烈的今天，外贸公司需要通过海外广告投放来扩大品牌影响力、获取精准客户并最终促成交易。通过在各大媒体平台上曝光产品，可以有效将流量转化为意向客户。
In today's increasingly competitive global market, foreign trade companies need overseas advertising to expand brand influence, acquire targeted customers, and ultimately close deals. By exposing products on major media platforms, traffic can be effectively converted into potential customers.
一、主流海外广告投放平台
1. Main Overseas Advertising Platforms
常见平台包括：Facebook、Google Ads、ASM(Apple Search Ads)、Snapchat、TikTok、Twitter等。在开户前需要做好以下准备：
Common platforms include: Facebook, Google Ads, ASM (Apple Search Ads), Snapchat, TikTok, Twitter, etc. The following preparations are required before opening an account:
- Facebook需要提前养号（个人账号）
- Facebook requires account nurturing (personal account)
- 应用/游戏类产品需要做好社交媒体运营
- App/game products need social media operations
- 建立并完善社交媒体账户（如Facebook粉丝页）
- Establish and improve social media accounts (e.g., Facebook fan pages)
二、各平台投放前准备
2. Preparations Before Advertising on Each Platform
1. Facebook广告平台
1. Facebook Advertising Platform
需要三个核心组件：
Requires three core components:
- FB开发者后台：用于管理APP和授权账户
- FB Developer Background: For managing APP and authorized accounts
- 业务管理平台(BM)：管理整个账户和粉丝页面
- Business Manager (BM): Manages entire accounts and fan pages
- 粉丝页面：产品与用户的互动窗口
- Fan Page: Interaction window between products and users
企业认证是关键，未认证账户容易被封。认证时间从几天到几个月不等，需提前规划。
Business verification is crucial. Unverified accounts are easily banned. Verification time varies from days to months and requires advance planning.
2. Google Ads和Snapchat
2. Google Ads and Snapchat
相对简单，只需个人邮箱注册广告账号，开户后请代理帮忙绑定。
Relatively simple, just register an advertising account with a personal email, and ask the agent to help bind it after opening the account.
3. Twitter广告
3. Twitter Advertising
需要创建多语言主页（不同语言国家需单独建立），开户后需代理绑定后台。
Requires creating multilingual homepages (separate for different language countries), and needs agent binding after account opening.
三、数据监控准备
3. Data Monitoring Preparation
建议对接第三方监控平台如Appsflyer或Adjust，做好事件埋点并测试数据回传。
It is recommended to connect to third-party monitoring platforms such as Appsflyer or Adjust, set up event tracking and test data return.
四、素材准备
4. Material Preparation
根据产品推广节奏和预算，准备相应的广告素材和文案，确保内容本地化。
Prepare corresponding advertising materials and copywriting according to the product promotion schedule and budget, ensuring content localization.
