领先的Google Ads推广流程：为什么外贸企业要做好谷歌推广？
泉州外贸数据持续增长，晋江企业如何通过Google Ads实现订单回归正轨？
Quanzhou's foreign trade data continues to grow. How are Jinjiang enterprises achieving order recovery through Google Ads?
根据泉州海关最新数据，2023年1-6月，泉州市外贸进出口达1391亿元人民币，同比增长20.6%，创历史同期新高。其中出口986.3亿元，增长18.2%。劳动密集型产品出口回暖明显，出口额达505.7亿元，增长16.6%。
According to the latest data from Quanzhou Customs, from January to June 2023, Quanzhou's foreign trade import and export reached 139.1 billion yuan, a year-on-year increase of 20.6%, setting a new historical record for the same period. Exports amounted to 98.63 billion yuan, an increase of 18.2%. The recovery of labor-intensive product exports was evident, with export value reaching 50.57 billion yuan, an increase of 16.6%.
订单量质齐升：Google Ads助力企业突破产能瓶颈
Quantity and Quality Improvement: Google Ads Helps Enterprises Break Through Production Capacity Bottlenecks
晋江作为泉州外贸核心区，多家企业通过Google Ads等数字营销工具实现了订单增长：
As the core area of Quanzhou's foreign trade, many enterprises in Jinjiang have achieved order growth through digital marketing tools such as Google Ads:
- 嘉利儿童用品预计今年订单增长40%
- Jiali Children's Products expects a 40% order growth this year
- 七彩狐服装上半年订单实现两位数增长
- Qicaihu Garments achieved double-digit order growth in the first half of the year
- 梅花伞业订单已恢复至2019年水平
- Meihua Umbrella's orders have returned to 2019 levels
为什么外贸企业要做好Google推广？
Why Should Foreign Trade Enterprises Invest in Google Promotion?
1. 精准触达全球买家：Google Ads可实现关键词精准投放，覆盖200多个国家和地区
1. Accurate Reach to Global Buyers: Google Ads enables precise keyword targeting, covering over 200 countries and regions
2. 降低获客成本：相比传统展会，数字营销成本更低，转化率更高
2. Reduce Customer Acquisition Costs: Compared to traditional exhibitions, digital marketing has lower costs and higher conversion rates
3. 24小时不间断推广：突破时区限制，全天候获取海外询盘
3. 24/7 Continuous Promotion: Break through time zone restrictions and obtain overseas inquiries around the clock
成功案例：晋江企业如何通过Google Ads实现增长
Success Stories: How Jinjiang Enterprises Achieve Growth Through Google Ads
案例1：嘉利儿童用品 - 通过Google Ads拓展万圣节玩具品类，实现全年订单无缝衔接
Case 1: Jiali Children's Products - Expanded Halloween toy category through Google Ads, achieving seamless order connection throughout the year
案例2：七彩狐服装 - 利用Google Ads开拓南美市场，实现南北半球订单互补
Case 2: Qicaihu Garments - Used Google Ads to develop the South American market, achieving order complementarity between the northern and southern hemispheres
案例3：优安纳伞业 - 通过Google Ads拓展俄罗斯和中亚市场，提升品牌影响力
Case 3: Youanna Umbrella - Expanded the Russian and Central Asian markets through Google Ads, enhancing brand influence
2023年外贸企业Google Ads推广建议：
Google Ads Promotion Recommendations for Foreign Trade Enterprises in 2023:
- 重点布局新兴市场：俄罗斯、南美、东南亚等地区
- Focus on emerging markets: Russia, South America, Southeast Asia and other regions
- 优化产品页面：提升移动端体验和转化率
- Optimize product pages: Improve mobile experience and conversion rates
- 结合跨境电商：同步发展B2B和B2C业务
- Combine cross-border e-commerce: Develop B2B and B2C businesses simultaneously
- 数据分析驱动：持续优化广告投放策略
- Data analysis driven: Continuously optimize advertising strategies
随着全球数字营销趋势的加速发展，Google Ads已成为外贸企业拓展海外市场的必备工具。晋江企业的成功实践表明，通过专业的Google Ads推广，外贸企业不仅能实现订单量的增长，更能提升产品附加值和品牌国际影响力。
With the accelerated development of global digital marketing trends, Google Ads has become an essential tool for foreign trade enterprises to expand overseas markets. The successful practices of Jinjiang enterprises show that through professional Google Ads promotion, foreign trade enterprises can not only achieve order growth, but also enhance product added value and brand international influence.
