Google推广助力广交会电商 展会通成外贸企业获客利器
在全球化数字营销时代，Google推广已成为外贸企业拓展海外市场的核心渠道。第122届广交会最新数据显示，广交会电商平台"展会通"通过智能化匹配技术，已帮助参展企业实现186万条产品信息精准推送，询盘量环比增长近3倍。
In the era of global digital marketing, Google Ads has become a core channel for foreign trade enterprises to expand overseas markets. The latest data from the 122nd Canton Fair shows that the "Exhibition Connect" platform has helped exhibitors achieve 1.86 million precise product information deliveries through intelligent matching technology, with inquiries increasing by nearly 300% quarter-on-quarter.
广交会电商总裁李晓滨表示："通过Google推广技术与展会数据的深度结合，'展会通'系统能实现：
- 采购商偏好智能匹配
- 30米半径精准定位推送
- 实时展位导航功能
Li Xiaobin, CEO of Canton Fair E-commerce, stated: "Through the deep integration of Google Ads technology and exhibition data, the 'Exhibition Connect' system can achieve:
- Intelligent matching of buyer preferences
- Precise positioning within 30-meter radius
- Real-time booth navigation
汕头耀虹工艺的案例显示，通过Google推广驱动的"展会通"系统，企业获得70+潜在客户询盘，20+样品订单，转化率提升40%。东莞正祥彩膜更实现墨西哥采购商"看到推送→导航到展位→现场下单"的完整闭环。
The case of Shantou Yaohong Crafts shows that through the Google Ads-driven "Exhibition Connect" system, the company received 70+ inquiries and 20+ sample orders, with a 40% increase in conversion rate. Dongguan Zhengxiang Color Film even achieved a complete closed loop with Mexican buyers from "seeing push notifications → navigating to the booth → placing orders on site".
SEO优化建议：企业应同步部署Google推广和展会通系统，通过：
- 关键词优化匹配采购商搜索习惯
- 多语言产品页面建设
- 智能出价策略调整
SEO optimization suggestions: Enterprises should deploy both Google Ads and Exhibition Connect systems by:
- Optimizing keywords to match buyer search habits
- Building multilingual product pages
- Adjusting smart bidding strategies
