2021-2022全球软实力国家排名：美国居首，中国跃居第四
2022年3月，国际品牌评估机构Brand Finance发布了最新全球软实力指数报告。这项研究收集了来自全球100,000多名受访者对120个国家的评价，通过品牌投资、品牌认知度和品牌绩效等核心指标进行综合评估。
In March 2022, Brand Finance released the latest Global Soft Power Index report. The study collected evaluations of 120 countries from over 100,000 respondents worldwide, assessing key indicators including brand investment, brand awareness, and brand performance.
英国超越德国升至第二
UK Overtakes Germany to Rank Second
报告显示，英国在后疫情时代复苏强劲，软实力指数得分从2021年的57.9提升至64.9，同比增长+7.0，排名从第3位升至第2位。而去年榜首德国虽得分提升至64.6，但因美英表现更佳，排名降至第3位。
The report shows the UK has made a strong post-pandemic recovery, with its soft power score increasing from 57.9 in 2021 to 64.9, a year-on-year growth of +7.0, moving from 3rd to 2nd place. Although Germany's score improved to 64.6, it dropped to 3rd place due to stronger performances by the US and UK.
中国创历史最佳排名
China Achieves Historic High Ranking
中国今年取得历史性突破，软实力指数得分增加+9.9至64.2，整体排名从第8位跃升至第4位，成为亚洲排名最高的国家。在"商业贸易"领域，中国超越美、德、日位居第一。2021年中国经济增速达8.1%，出口增长30%创纪录。
China achieved a historic breakthrough this year, with its soft power score increasing by +9.9 to 64.2, jumping from 8th to 4th place overall and becoming the highest-ranked Asian country. In the "Business & Trade" category, China surpassed the US, Germany and Japan to rank first. In 2021, China's economy grew by 8.1% with exports increasing by 30% to record levels.
其他国家表现
Performance of Other Countries
意大利和西班牙显著复苏：意大利上升9位至第10，西班牙从第22位升至第11位。
Australia and New Zealand saw rankings decline compared to 2021.
阿联酋在中东和北非地区领先，全球排名第15位。
Italy and Spain showed significant recovery: Italy rose 9 places to 10th, while Spain moved from 22nd to 11th.
澳大利亚和新西兰排名有所回落。
The UAE leads in the Middle East and North Africa region, ranking 15th globally.
Brand Finance首席执行官表示："中国通过提供防疫物资和疫苗援助，改善了全球形象。"
The CEO of Brand Finance commented: "China has improved its global image through providing pandemic prevention materials and vaccine assistance."
