跨境电商谷歌推广与WordPress询盘弹窗插件全攻略
跨境电商的谷歌推广该由谁负责？
Who Should Be Responsible for Google Ads in Cross-border E-commerce?
在跨境电商运营中，谷歌推广(Google Ads)通常由以下团队共同协作完成：
In cross-border e-commerce operations, Google Ads are typically managed through collaboration between the following teams:
1. 数字营销团队 - 负责广告策略制定、关键词研究和投放优化
1. Digital Marketing Team - Responsible for ad strategy, keyword research and campaign optimization
2. SEO/SEM专家 - 专注于广告质量得分提升和转化率优化
2. SEO/SEM Specialists - Focus on improving ad quality score and conversion rate optimization
3. 数据分析团队 - 监控广告表现并提供数据洞察
3. Data Analytics Team - Monitor ad performance and provide data insights
4. 产品/销售团队 - 提供产品信息和市场反馈
4. Product/Sales Team - Provide product information and market feedback
WordPress建站教程：给WooCommerce产品页添加询盘弹窗（两个插件方案）
WordPress Tutorial: Adding Inquiry Popup to WooCommerce Product Pages (2 Plugin Solutions)
产品询盘功能是外贸网站的刚需，本教程将介绍两种不依赖表单插件的解决方案：
Product inquiry functionality is essential for foreign trade websites. This tutorial introduces two solutions that don't rely on form plugins:
方案一：WC Catalog Enquiry插件
Solution 1: WC Catalog Enquiry Plugin
这款免费插件可将WooCommerce转换为产品目录模式，并添加询盘功能：
This free plugin can convert WooCommerce to catalog mode and add inquiry functionality:
- 隐藏购物功能，显示询盘按钮
- Hide shopping features, display inquiry button
- 自带表单和验证码功能
- Built-in form and CAPTCHA functionality
- 需要配置SMTP发送询盘至邮箱
- Requires SMTP configuration to send inquiries to email
- 兼容多商户系统MultiVendorX
- Compatible with MultiVendorX multi-vendor system
方案二：Product Enquiry For WooCommerce插件
Solution 2: Product Enquiry For WooCommerce Plugin
另一款免费插件提供类似功能但额外支持：
Another free plugin with similar features but additional support for:
- 表单数据收集(Enquiry List)
- Form data collection (Enquiry List)
- 内置验证码保护
- Built-in CAPTCHA protection
- 建议仍配置SMTP邮件提醒
- SMTP email notification is still recommended
总结与建议：
Conclusion & Recommendations:
1. 根据现有网站配置选择合适的插件
1. Choose the appropriate plugin based on your current website configuration
2. 非WooCommerce网站可关注后续教程
2. For non-WooCommerce websites, stay tuned for follow-up tutorials
3. 务必配置可靠的SMTP邮件服务
3. Be sure to configure reliable SMTP email service
4. 考虑添加验证码防止垃圾询盘
4. Consider adding CAPTCHA to prevent spam inquiries
