Google推广策略：WordPress外贸B2B建站首页关键词优化全攻略
关键词整理的重要性
The Importance of Keyword Organization
关键词整理是网站内容和结构创建的基础，通过Google推广策略，它能确保网站内容最大程度符合客户的搜索习惯和意图，提升用户体验和谷歌权重，从而带来更多精准流量。
Keyword organization forms the foundation of website content and structure creation. Through Google promotion strategies, it ensures the content aligns with users' search habits and intentions, improves user experience and Google ranking, ultimately driving more targeted traffic.
首页关键词整理方法
Home Page Keyword Organization Methods
首页是网站的窗口和访问量最大的板块，其质量直接影响用户是否继续浏览其他页面。在Google推广中，首页应集中所有核心关键词：
The home page serves as the website's window and the most visited section. Its quality directly impacts whether users continue browsing other pages. In Google promotion, it should include all core keywords:
• B端高频词（supplier, manufacturer, factory等）
• B2B high-frequency terms (supplier, manufacturer, factory, etc.)
• 产品核心大词
• Core product terms
• 产品分类词
• Product category terms
• 产品应用词
• Product application terms
• 问题长尾词（如RFQ）
• Problem-related long-tail keywords (e.g. RFQ)
首页内容板块关键词布局
Home Page Content Section Keyword Placement
1. SEO标题和描述
1. SEO Title & Meta Description
示例：Leading LED lighting Manufacturer（H1）
Example: Leading LED lighting Manufacturer (H1)
每个页面只有一个H1标题，这是Google推广的基本要求
Each page should have only one H1 tag, which is a basic requirement for Google promotion
2. 产品分类
2. Product Categories
产品分类词作为H2标题，如果产品过多可使用按钮链接到产品页面，形成内链，这对Google推广至关重要。
Use product category terms as H2 tags. For extensive product lines, use buttons linking to product pages to create internal links, which is crucial for Google promotion.
3. 应用场景
3. Application Scenarios
应用场景词（如Outdoor lighting, Indoor lighting等）代表客户购买意图，每个场景词都应创建独立页面并做好内链，这是Google推广的重要环节。
Application scenario terms (e.g. Outdoor lighting, Indoor lighting) represent customer purchase intent. Each scenario term should have its own page with proper internal linking, which is an important aspect of Google promotion.
4. 博客板块
4. Blog Section
博客内容可以快速提升排名，建议包含：What/how/which类问题解答和重点页面的重定向内容，这些都是Google推广的有效手段。
Blog content can quickly improve rankings. Recommended content includes: What/how/which question answers and redirect content for important pages, all of which are effective methods for Google promotion.
注意事项
Important Notes
首页不宜过长，注意优化图片和视频以避免影响加载速度。网站的加载时间测试通常以首页为准，这对Google推广效果有直接影响。
Keep the home page concise. Optimize images and videos to avoid slowing down loading speed. Website loading time tests typically focus on the home page, which directly affects Google promotion results.
下期预告：产品聚合页关键词整理
Next: Product Category Page Keyword Organization
在下一期的Google推广专题中，我们将深入探讨产品聚合页的关键词优化策略。
In the next Google promotion feature, we will delve into keyword optimization strategies for product category pages.
