外贸独立站SEO营销推广方案：如何选择谷歌友好的域名

外贸独立站SEO营销推广方案：如何选择谷歌友好的域名

Overseas SEO Marketing Strategy: How to Choose a Google-Friendly Domain for Foreign Trade Websites

外贸独立站的重要性 | The Importance of Foreign Trade Independent Websites

做外贸独立站是必备武器，虽然有人说做了B2B平台就不用独立站了，但B2B毕竟流量是给平台的。独立站可以独立吸引流量，自己可以一直拥有下去。

An independent website is a must-have weapon for foreign trade. Although some say B2B platforms make independent websites unnecessary, the traffic on B2B platforms ultimately belongs to the platform. Independent websites can attract traffic on their own and remain under your control permanently.

域名选择的关键标准 | Key Criteria for Domain Name Selection

好的域名可以让独立站不花钱都排在搜索靠前的位置。最大的标准就是和自己产品匹配，比如做自行车的用www.bicycle.com。

A good domain name can help your independent website rank higher in search results without spending money. The most important criterion is to match your product, such as using www.bicycle.com for a bicycle business.

常见域名注册误区 | Common Domain Registration Mistakes

中国公司习惯用公司名字拼音或简写作为域名，但如果品牌在国外没有影响力，反而会降低网站权重。

Chinese companies often use pinyin or abbreviations of their company names as domains. However, if the brand has no influence abroad, this may actually reduce the website's SEO weight.

域名注册实用建议 | Practical Domain Registration Tips

.com是首选，其次.net。如果想要的域名被注册，可以加china、oem等词，或用更精准的长尾词，但域名不能过长。

.com is the first choice, followed by .net. If your desired domain is taken, consider adding words like china or oem, or use more precise long-tail keywords, but avoid making the domain too long.

专业邮箱的重要性 | The Importance of Professional Email

以关键词为邮箱后缀可以增加客户打开率，特别是给陌生客户发开发信时，专业邮箱能提升可信度。

Using keywords in your email domain can increase open rates. When sending cold emails to potential clients, a professional email address enhances credibility.

总结 | Conclusion

独立站是外贸企业引流和展示的必备，好的域名可以让独立站锦上添花，获得更多自然流量和专业客户的青睐。

Independent websites are essential for foreign trade businesses to attract traffic and showcase products. A good domain name can make your website stand out, gaining more organic traffic and attracting professional clients.

对于独立站，你有什么想要说的呢？欢迎留言分享。

Do you have any thoughts about independent websites? Feel free to leave your comments.