广西南宁推动茉莉花产业进入东盟市场 跨境电商迎来新机遇
中新社南宁8月22日电 - 广西南宁市副市长刘宗晓22日表示，南宁市将提高横州茉莉花区域品牌影响力，让当地茉莉花产业沿着"一带一路"进入东盟大市场，与海内外客商共享发展新机遇。
Xinhua News Agency, Nanning, August 22 - Liu Zongxiao, deputy mayor of Nanning City, Guangxi, said on the 22nd that Nanning will enhance the influence of the regional brand of Hengzhou jasmine, allowing the local jasmine industry to enter the ASEAN market along the "Belt and Road" and share new development opportunities with domestic and foreign merchants.
刘宗晓当天在新闻发布会上介绍，第五届世界茉莉花大会将于9月19日-20日在南宁市举办，作为第20届中国—东盟博览会系列活动之一，此次大会将举办"横州走进东盟"跨境直播带货、"东盟走进横州"产销对接等活动，让东盟国家消费者直观感受茉莉品牌产品，拓展对外贸易。
Liu introduced at the press conference that the 5th World Jasmine Conference will be held in Nanning from September 19 to 20. As part of the 20th China-ASEAN Expo series of activities, the conference will organize cross-border live streaming events like "Hengzhou Goes to ASEAN" and supply-demand matching activities like "ASEAN Visits Hengzhou", allowing ASEAN consumers to experience jasmine brand products firsthand and expanding foreign trade.
横州市市长梁枫介绍，当地茉莉花(茶)产量占全球60%以上，2022年，茉莉花(茶)产业总产值达152.7亿元人民币，拥有"世界茉莉花都"美誉。
Liang Feng, mayor of Hengzhou City, introduced that local jasmine (tea) production accounts for more than 60% of the global total. In 2022, the total output value of the jasmine (tea) industry reached 15.27 billion yuan, earning the city the reputation of "World Jasmine Capital".
跨境电商新机遇：此次大会特别设置跨境直播带货环节，为个人跨境电商创业者提供了绝佳的展示平台。亚马逊等跨境电商平台卖家可以借此机会直接对接东盟市场，无锡谷歌竞价推广等数字营销手段将助力品牌出海。
New Opportunities for Cross-border E-commerce: The conference specially sets up cross-border live streaming sessions, providing an excellent display platform for individual cross-border e-commerce entrepreneurs. Sellers on platforms like Amazon can use this opportunity to directly connect with the ASEAN market, while digital marketing methods like Wuxi Google Ads promotion will help brands go global.
梁枫表示："目前，横州茉莉花文化已成为促进中国—东盟经贸人文交流的桥梁纽带和友谊信物。"横州市将继续加快推进茉莉花产业国家外贸转型升级基地建设，深化与东盟国家合作。
Liang Feng said: "At present, Hengzhou jasmine culture has become a bridge and token of friendship promoting China-ASEAN economic, trade and cultural exchanges." Hengzhou will continue to accelerate the construction of a national foreign trade transformation and upgrading base for the jasmine industry and deepen cooperation with ASEAN countries.
