抖音SEO：新搜索浪潮下的零成本获客神器

抖音SEO：新搜索浪潮下的零成本获客神器

Douyin SEO: The Zero-Cost Customer Acquisition Tool in the New Search Wave

为什么抖音SEO如此重要？

Why is Douyin SEO so important?

在短视频兴起之前，搜索引擎市场主要由百度主导。虽然谷歌SEO曾经比百度SEO更容易操作（因为面向全球市场），但随着谷歌退出中国市场，百度成为了国内搜索领域无可争议的霸主。

Before the rise of short videos, the search engine market was dominated by Baidu. Although Google SEO was once easier to operate (due to its global market orientation), with Google's exit from the Chinese market, Baidu became the undisputed leader in domestic search.

然而，随着短视频时代的到来，用户的搜索习惯发生了巨大转变。抖音等短视频平台因其直观、有趣的内容形式，正在蚕食传统搜索引擎的市场份额。

However, with the advent of the short video era, users' search habits have undergone a tremendous shift. Short video platforms like Douyin are eroding the market share of traditional search engines with their intuitive and entertaining content format.

抖音的战略转变：从"记录美好生活"到"发现更多创作者"，表明平台正在向内容搜索领域全力布局。

Douyin's strategic shift: From "Recording a better life" to "Discovering more creators" indicates the platform's full deployment in the field of content search.

个人体验：现在每天使用抖音搜索的频率（几十次甚至上百次）远超百度搜索（平均不到几次）。只有当抖音无法满足需求时，才会转向百度。

Personal experience: The frequency of using Douyin search (dozens or even hundreds of times a day) far exceeds that of Baidu search (less than a few times on average). Only when Douyin can't meet the demand will I turn to Baidu.

抖音SEO的巨大机会

The Huge Opportunities of Douyin SEO

1. 重新定义SEO玩法

1. Redefining SEO gameplay

可以将百度SEO的成功经验移植到抖音平台，但需要适应短视频的特性。真人出镜是最大的加分项。

Successful Baidu SEO experiences can be transplanted to the Douyin platform, but need to adapt to the characteristics of short videos. Real-person appearances are the biggest plus.

2. 双重算法优势

2. Dual algorithm advantages

抖音既有推荐算法推送流量，又新增搜索算法加持，为获客提供了双重保障。

Douyin has both recommendation algorithm for traffic push and newly added search algorithm support, providing dual guarantees for customer acquisition.

3. B端用户的黄金机会

3. Golden opportunities for B-end users

特别适合"三年不开单，开单吃三年"的行业。提前布局抖音SEO等于抢占市场先机。

Especially suitable for industries with "no orders for three years, but one order can sustain three years". Early deployment of Douyin SEO equals seizing market opportunities.

4. 零成本获客渠道

4. Zero-cost customer acquisition channel

在获客成本越来越高的今天，抖音SEO提供了零门槛、零成本的推广渠道。

In today's environment of increasing customer acquisition costs, Douyin SEO provides a promotion channel with zero threshold and zero cost.

未来5-10年，抖音搜索将迎来爆发式增长，抖音SEO也将随之进入黄金发展期。

In the next 5-10 years, Douyin search will experience explosive growth, and Douyin SEO will also enter a golden period of development.

作者：吴韦朋，变现商学创始人，专注于线上变现、营销策略研究。

Author: Wu Weipeng, founder of Monetization Business School, specializing in online monetization and marketing strategy research.