义乌小饰品跨境电商VS国内电商：新手如何选择？
新手最多咨询的问题：在义乌拿货做小饰品生意，跨境电商和国内电商到底哪个更值得投入？
Most frequently asked question by beginners: For small jewelry business sourcing from Yiwu, which is more worthwhile - cross-border e-commerce or domestic e-commerce?
市场对比：
Market Comparison:
• 国内电商：市场成熟但竞争激烈，大品牌垄断严重
• Domestic e-commerce: Mature market but fierce competition, dominated by big brands
• 跨境电商：市场潜力大，虽然受众规模较小但增长空间广阔
• Cross-border e-commerce: Huge market potential, smaller audience but greater growth space
运营对比：
Operation Comparison:
• 国内电商：需要全方位运营（新媒体、粉丝运营、多渠道推广）
• Domestic e-commerce: Requires all-round operation (social media, fan engagement, multi-channel promotion)
• 跨境电商（以亚马逊为例）：更注重SEO/SEM优化和精准选品
• Cross-border e-commerce (take Amazon as example): Focuses more on SEO/SEM optimization and precise product selection
利润对比：
Profit Comparison:
• 国内电商：价格战严重，利润空间小
• Domestic e-commerce: Severe price war, small profit margin
• 跨境电商：利润率通常可达30%以上
• Cross-border e-commerce: Profit margin usually exceeds 30%
新手建议：
Suggestions for Beginners:
1. 跨境电商的无货源模式更适合资金有限的新手
1. Cross-border e-commerce's dropshipping model is more suitable for beginners with limited capital
2. 义乌小饰品在海外市场有独特竞争优势
2. Yiwu small jewelry has unique competitive advantages in overseas markets
3. 相比国内电商红海，跨境电商蓝海机会更多
3. Compared to the red ocean of domestic e-commerce, cross-border e-commerce offers more blue ocean opportunities
特别提示：谷歌竞价推广开户被封问题，建议转向SEO自然流量和亚马逊站内广告
Special Note: For Google Ads account suspension issues, recommend switching to SEO organic traffic and Amazon PPC ads
