亚马逊新手开店指南：从资料准备到谷歌竞价推广技巧
最近发现有很多新手在不了解亚马逊开店流程的情况下贸然注册，这会导致很多问题。本文将详细介绍开店准备和谷歌竞价推广技巧。
Recently noticed many beginners register Amazon stores without understanding the process, which leads to various issues. This article details store setup preparation and Google Ads strategies.
一、开店资料准备 | Part 1: Documentation Preparation
注册前需要准备：
Required before registration:
- 公司/个体工商户营业执照 (Business license)
- 首要联系人信息 (Primary contact information)
- 受益所有人信息 (Beneficial owner information)
- 双币信用卡 (Dual-currency credit card)
建议：优先使用有限公司资料，个体户通过率较低。
Recommendation: Prefer limited company documents as sole proprietorships have lower approval rates.
二、新手注意事项 | Part 2: Key Considerations for Beginners
1. 网络环境
1. Network Environment
使用独立网线或无线网卡，避免VPS/云主机 (Use dedicated internet or wireless cards, avoid VPS/cloud hosting)
2. 二审准备
2. Second Review Preparation
准备水电煤账单，或电信网络账单 (Prepare utility bills or telecom network statements)
3. 地址验证
3. Address Verification
确保营业执照无异常，地址信息一致 (Ensure business license is valid and address information matches)
4. 注册渠道
4. Registration Channel
通过招商经理获取注册链接 (Obtain registration link through account manager)
5. 注册中断
5. Registration Interruption
注册可中断继续，遇到问题清除cookie或更换浏览器 (Registration can be paused/resumed; clear cookies or change browsers if issues occur)
三、谷歌竞价推广技巧 | Part 3: Google Ads Strategies
1. 关键词研究
1. Keyword Research
使用Google Keyword Planner工具分析搜索量 (Use Google Keyword Planner to analyze search volume)
2. 广告结构
2. Ad Structure
按产品类别分组广告系列 (Group campaigns by product categories)
3. 出价策略
3. Bidding Strategy
新手建议使用自动出价 (Beginners should start with automated bidding)
4. 质量得分优化
4. Quality Score Optimization
提高广告相关性、目标页体验 (Improve ad relevance and landing page experience)
5. 转化跟踪
5. Conversion Tracking
安装Google Analytics跟踪转化 (Install Google Analytics for conversion tracking)
