速度第一台州SEO海外推广：为什么选择谷歌推广？SHEIN成为美国第三大在线时尚零售商
中国企业正在加速拓展海外市场。根据全球数据和商业智能平台Statista引用ECDB网站的最新数据，SHEIN已跃升为美国第三大在线时尚零售商，仅次于亚马逊和沃尔玛，超越梅西百货和耐克等传统零售巨头。值得注意的是，SHEIN是美国前五大在线时尚零售商中唯一的中国企业。
Chinese companies are accelerating their expansion into overseas markets. According to the latest data from Statista, a global data and business intelligence platform, citing ECDB, SHEIN has risen to become the third largest online fashion retailer in the US, trailing only Amazon and Walmart, and surpassing traditional retail giants like Macy's and Nike. Notably, SHEIN is the only Chinese company among the top five online fashion retailers in the US.
数据显示，亚马逊和沃尔玛分别以123亿美元和89亿美元的2023年时装净销售额位居前两位。SHEIN凭借其丰富的产品线、高性价比和优质服务，以64亿美元的销售额超越梅西百货（45亿美元）和耐克（45亿美元）。
Data shows that Amazon and Walmart ranked first and second with 2023 net fashion sales of $12.3 billion and $8.9 billion, respectively. SHEIN, with its diverse product offerings, high cost-performance ratio, and excellent service, surpassed Macy's ($6.4 billion) and Nike ($4.5 billion) with sales of $6.4 billion.
打造出海新质生产力和品牌力 | Building New Productive Forces and Brand Power for Global Expansion
SHEIN已形成"自主品牌+平台"双引擎发展模式。通过创新的柔性按需供应与数字化技术，SHEIN不仅打造了自主时尚品牌，还赋能传统产业转型升级。其在广东建立了柔性供应链体系，为供应商提供数字化工具和全方位培训。
SHEIN has developed a dual-engine model of "own brand + platform." Through innovative on-demand supply and digital technologies, SHEIN has not only created its own fashion brands but also empowered the transformation and upgrading of traditional industries. It has established a flexible supply chain system in Guangdong, providing suppliers with digital tools and comprehensive training.
截至2023年底，SHEIN已帮助超130家供应商完成厂房改造，举办600多场培训。其环保牛仔工艺技术获得国际认证，相比传统方法节水70.5%。
By the end of 2023, SHEIN had assisted over 130 suppliers in factory renovations and conducted more than 600 training sessions. Its eco-friendly denim technology has received international certification, saving 70.5% of water compared to traditional methods.
一体化赋能助力高质量出海 | Integrated Empowerment for High-Quality Global Expansion
SHEIN通过平台化模式助力第三方卖家出海，提供全流程培训、运营支持和低投入成本等赋能措施。其"希有引力"百万卖家计划已覆盖全国超300城产业带。
SHEIN assists third-party sellers in going global through its platform model, providing end-to-end training, operational support, and low-cost entry. Its "Xiyou Gravity" Million Sellers Program has covered industrial belts in over 300 cities across China.
近期，SHEIN在欧洲9国和墨西哥开放自主运营模式，并将于5月在美国推出半托管模式，进一步助力中国品牌全球化。
Recently, SHEIN has opened self-operated models in nine European countries and Mexico, and will launch a semi-hosted model in the US in May, further assisting Chinese brands in global expansion.
根据Piper Sandler调研，SHEIN已成为美国年轻人第二受欢迎的购物网站，展现了强大的品牌影响力。
According to Piper Sandler research, SHEIN has become the second most popular shopping website among American youth, demonstrating strong brand influence.
