0差评广告展示位：谷歌推广可投放游戏数量及手游广告创收策略
手游广告创收（二）：私有RTB与移动广告整合平台的高效应用
Mobile Game Monetization (Part 2): Effective Utilization of Private RTB and Mobile Ad Mediation Platforms
当你开发出一款完美的手机游戏并准备推向市场时，是否考虑过如何实现高效营收？以下工具和策略将帮助您在盈利道路上更加顺畅。
When you've developed a perfect mobile game ready for market launch, have you considered how to achieve efficient monetization? The following tools and strategies will help streamline your path to profitability.
高效简洁的投放方式
Efficient and Simplified Ad Delivery
移动游戏在广告创收方面潜力巨大。当游戏内购不足以实现盈利目标时，采用新的广告服务是突破商业瓶颈的最佳方案。
Mobile games have tremendous potential in ad monetization. When in-app purchases alone can't achieve profitability goals, adopting new ad services becomes the best solution to break through commercial bottlenecks.
RTB（实时竞价）是移动广告的最佳工具，它类似于股票的网络拍卖交易平台。广告主通过DSP（需求方平台）和AD Exchange（广告交易平台）对广告位进行实时竞价，整个过程可在100毫秒内完成。
RTB (Real-Time Bidding) is the optimal tool for mobile advertising, functioning similarly to an online stock auction platform. Advertisers bid for ad space in real-time through DSPs (Demand-Side Platforms) and AD Exchanges, with the entire process completed within 100 milliseconds.
然而公开RTB模式存在缺陷：竞价黑箱操作和第一方数据掌控缺失等问题，促使越来越多的发行商转向私有化RTB。
However, public RTB has flaws: issues like opaque bidding processes and lack of first-party data control are driving more publishers toward private RTB solutions.
私有化RTB的三大核心优势
Three Core Advantages of Private RTB
1. 定价自主权：广告主可设置价格底限，优质媒体资源可获得优先接入权
1. Pricing Autonomy: Advertisers can set price floors, with premium media inventory receiving priority access
2. 全球运营效率：为发行商提供国际流量变现的快捷通道
2. Global Operational Efficiency: Provides publishers with fast-track channels for international traffic monetization
3. 数据安全：有效防止"数据刮擦"等风险，保护用户隐私和产品声誉
3. Data Security: Effectively prevents risks like "data scraping" to protect user privacy and product reputation
移动广告整合平台(Ad Mediation)的价值
The Value of Mobile Ad Mediation
Ad Mediation技术通过将广告请求分发至多个广告网络，帮助开发者实现：
Ad Mediation technology helps developers achieve the following by distributing ad requests to multiple ad networks:
- 提高资源填充率（提升30-50%）
- Increase fill rates (by 30-50%)
- 最大化eCPM（优化20-35%）
- Maximize eCPMs (optimized by 20-35%)
- 单SDK接入主流广告网络（Google AdMob、Facebook Audience Network等）
- Single SDK access to major ad networks (Google AdMob, Facebook Audience Network, etc.)
谷歌推广游戏数量建议：单个广告组建议推广3-5款同类型游戏，确保广告相关性得分≥8分（满分10分）。
Google Ads Game Quantity Recommendation: Each ad group should promote 3-5 games of the same genre, ensuring ad relevance score ≥8/10.
通过合理运用私有RTB和Ad Mediation技术，手游开发者的广告收益可提升40-65%，这是移动游戏在激烈市场竞争中脱颖而出的关键策略。
By properly utilizing private RTB and Ad Mediation technologies, mobile game developers can increase ad revenue by 40-65%, making this a key strategy for standing out in the competitive mobile gaming market.