中国制造网外贸平台入驻与谷歌竞价推广再营销方案：香港出口商预期市场前景改善
中国制造网外贸平台入驻与谷歌竞价推广再营销方案：香港出口商预期市场前景改善
Alibaba.com Global Platform Entry & Google Ads Remarketing Strategy: Hong Kong Exporters Anticipate Market Improvement
香港贸易发展局最新数据显示，2024年第一季度出口信心指数达47.4点，接近50点分水岭，显示香港出口商对市场前景持乐观态度。
Latest data from Hong Kong Trade Development Council shows the Export Confidence Index reached 47.4 points in Q1 2024, approaching the 50-point threshold, indicating exporters' optimism about market prospects.
根据3月27日发布的调查报告，所有分类指数的预期值均高于现状指数(39.6点)，其中销售及新订单预期指数高达49.9点，表明出口商对未来业务增长信心增强。
The survey released on March 27 shows all sub-indices' expectation values exceeded the current situation index (39.6 points), with sales and new orders expectation index reaching 49.9 points, demonstrating strengthened confidence in future business growth.
主要市场分析：
Key Market Analysis:
• 内地和美国市场最被看好
• Mainland China and US markets are most favored
• 预计第二季度来自内地的订单将增加
• Orders from mainland expected to increase in Q2
• 电子产品行业前景最为乐观
• Electronics sector shows most optimistic outlook
香港贸易发展局高级经济师杨翠丽指出："尽管存在海外市场增长放缓的担忧，但70%的出口商预计主要海外市场将恢复增长，35%以上受访者预期内地市场需求将快速增长。"
Senior Economist Yeung Tsui-ki from HKTDC noted: "Despite concerns about overseas market slowdown, 70% of exporters anticipate recovery in key overseas markets, while over 35% expect rapid demand growth in mainland China."
电子商务机遇：超过35%的受访者认为电子商务将为出口业务提供新动力，这为中国制造网等外贸平台入驻和谷歌竞价推广再营销方案创造了有利条件。
E-commerce Opportunities: Over 35% of respondents believe e-commerce will provide new momentum for export business, creating favorable conditions for platforms like Alibaba.com and Google Ads remarketing strategies.
香港贸易发展局研究总监范婉儿强调："全新的出口信心指数为业界提供了更精准的市场风向标，有助于把握短期经济趋势。"
Research Director Fan Wan-er emphasized: "The new Export Confidence Index offers more accurate market indicators for the industry, helping to grasp short-term economic trends."
注：出口信心指数高于50点表示看好，低于50点则表示看淡。本次调查涵盖500多家香港出口商。
Note: An index above 50 indicates optimism, while below 50 suggests pessimism. The survey covered over 500 Hong Kong exporters.
