稳定的注册贸易公司经营范围解析：谷歌推广与TEMU男性情趣用品市场战略
稳定的注册贸易公司经营范围解析：谷歌推广与TEMU男性情趣用品市场战略
Stable Business Scope for Registered Trading Companies: Google Advertising and TEMU's Strategy in Male Adult Products Market
一、跨境电商中的敏感品类挑战
欧美国家法规对情趣用品的限制使其成为跨境电商中的敏感类目。谷歌(Google)、Facebook等社交媒体平台对成人用品推广有着严格限制，任何含有推广嫌疑的图片或描述都可能被屏蔽。
1. Challenges of Sensitive Categories in Cross-border E-commerce
Regulations in European and American countries make adult products a sensitive category in cross-border e-commerce. Platforms like Google and Facebook strictly restrict the promotion of adult products, where any images or descriptions suspected of promotion may be blocked.
二、TEMU进军男性情趣用品市场的战略
据雨果跨境数据显示，北美市场占据全球情趣用品销售规模的三成以上。TEMU已将其视为重点拓展品类，正在低调招募男士情趣服饰配件卖家。
2. TEMU's Strategy in Male Adult Products Market
According to data from Hugo Cross-border, the North American market accounts for over 30% of global adult product sales. TEMU has identified it as a key expansion category and is quietly recruiting sellers of male adult apparel accessories.
三、TEMU招商产品类型与价格策略
TEMU招商文件显示，其重点招募的产品包括：情趣嘻哈饰品、钛唇钉、男用纹身贴、贞操锁等，价格大多在30美元以下。这与亚马逊美国站同类产品62%定价在30美元及以下的趋势一致。
3. TEMU's Product Types and Pricing Strategy
TEMU's recruitment documents show key products include: adult hip-hop accessories, titanium lip studs, male tattoo stickers, chastity locks, etc., mostly priced below $30. This aligns with Amazon US where 62% of similar products are priced at $30 or below.
四、平台运营策略与建议
TEMU官方建议卖家：保持200+链接数量以成为KA商家；选款重点考虑锁精环/震动棒等；保证性价比；多铺款测品；抓住大促流量；保证库存稳定。同时强调产品描述应突出隐私性和使用感受。
4. Platform Operation Strategies and Recommendations
TEMU officially recommends sellers: maintain 200+ links to become KA merchants; focus on product selection like cock rings/vibrators; ensure cost-effectiveness; test multiple products; seize promotional traffic; maintain stable inventory. Also emphasizes highlighting privacy and user experience in product descriptions.
五、各平台政策对比
亚马逊允许在"成人用品"类目发布新品，但需遵守严格政策；Shopee暂不允许跨境卖家销售，但可通过本土店铺实现；TEMU正在扩大招商规模，显示该品类对平台的重要性。
5. Comparison of Platform Policies
Amazon allows new listings in "Adult Products" category with strict policies; Shopee currently prohibits cross-border sales but can be achieved through local stores; TEMU is expanding recruitment, showing the category's importance to platforms.
结论：情趣用品作为跨境电商中的特殊品类，虽然面临推广限制，但市场需求旺盛。TEMU的低价引流策略与平台运营建议为卖家提供了新的机会，但需注意遵守各平台政策，确保产品质量和用户体验。
Conclusion: As a special category in cross-border e-commerce, adult products face promotion restrictions but have strong market demand. TEMU's low-price引流 strategy and platform operation recommendations provide new opportunities for sellers, but attention must be paid to complying with platform policies and ensuring product quality and user experience.
