最佳SEM推广策略：为什么谷歌图片推广对外贸至关重要

最佳SEM推广策略：为什么谷歌图片推广对外贸至关重要

The Best SEM Promotion Strategy: Why Google Image Ads Are Crucial for Foreign Trade

外贸干货 | 高效催单技巧让客户不反感

Foreign Trade Tips | Effective Order-Following Techniques That Won't Annoy Clients

在外贸交易中，业务员争取订单实则是在参与一场涉及多方利益的较量。最终的销量才是硬道理。因此，即使客户已签署订单协议，只要款项未入账，所有努力都可能化为乌有。

In foreign trade transactions, salespeople competing for orders are actually engaged in a multi-party interest game. Ultimately, sales volume is the hard truth. Therefore, even if the client has signed the order agreement, all efforts may come to nothing until payment is received.

一、保持稳定心态

1. Maintain a Stable Mindset

对于外贸从业者而言，催促订单犹如饥渴难耐时面对佳肴却无法品尝。当产品触及客户需求痛点时，必须抓住机会推进订单落实。

For foreign trade practitioners, following up on orders is like seeing delicious food when hungry but being unable to eat. When your product hits the client's pain points, you must seize the opportunity to push the order through.

二、客户不下单的五大原因

2. Five Reasons Why Clients Don't Place Orders

1. 转向其他供应商：通过突出产品质量和服务水平来争取

1. Switching to other suppliers: Highlight product quality and service levels

2. 资金问题：表现出理解与支持

2. Financial issues: Show understanding and support

3. 销售业绩不佳：通过优惠和产品改进解决

3. Poor sales performance: Solve through discounts and product improvements

三、高效催单技巧

3. Effective Order-Following Techniques

• 巧妙引导：通过提问引导客户下单

• Skillful guidance: Guide clients with questions

• 更新进度：告知原料已备妥

• Update progress: Inform that materials are ready

• 施加压力：提醒价格可能上涨

• Apply pressure: Remind of possible price increases

核心在于深入理解客户需求，避免将跟进变成困扰。通过谷歌图片推广等SEM策略，可以有效提升外贸业务转化率。

The key is to deeply understand client needs and avoid turning follow-ups into annoyances. SEM strategies like Google Image Ads can effectively improve foreign trade conversion rates.