三基音响：从"行业第二"到专业音响领航者的品牌崛起之路
三基音响：从"行业第二"到专业音响领航者的品牌崛起之路
Beta3 Audio: The Brand Journey from "Industry No.2" to Professional Audio Leader
企业格局往往在品牌理念中可见一斑。东莞市三基音响科技有限公司（下称"三基音响"）坐落在桥头镇，在其一楼会议室的墙壁上，"不争不足以立世，不和不足以大成"这句"三基企业经营法则"的第一条写在显著位置。
Corporate vision is often reflected in brand philosophy. Dongguan Beta Three Audio Technology Co., Ltd. (hereinafter referred to as "Beta3 Audio") is located in Qiaotou Town. On the wall of its first-floor conference room, the first principle of "Beta3 Business Rules" is prominently displayed: "No competition, no standing in the world; no harmony, no great achievement."
将行业内外的人看作朋友和师长，是三基音响多年来坚持的理念。三基音响主营品牌β3贝塔斯瑞中"β"取自希腊语第二个字母，意为"占第二者"，而"3"则意为"第三"，β与3的完美结合巧妙地勾勒出人耳聆听音乐的图景。
Viewing people inside and outside the industry as friends and mentors has been a long-standing philosophy of Beta3 Audio. The main brand "β3" derives its name from the second letter of the Greek alphabet (Beta), meaning "the second position", while "3" represents "third". The perfect combination of β and 3 cleverly outlines the scene of human ears listening to music.
"'1'是需要去争取的目标，能够做到'3'就已经很棒了，我们要把'3'做好。"东莞市三基音响科技有限公司总裁闻克俭在2022湾区文采会交流会上表示。
"'No.1' is a goal to strive for, but achieving 'No.3' is already excellent. We need to do 'No.3' well," said Wen Kejian, president of Dongguan Beta Three Audio Technology Co., Ltd., at the 2022 Bay Area Cultural Exchange Conference.
专业音响领域的创新突破
Innovation Breakthroughs in Professional Audio
闻克俭认为，音响品类主要有三，一是民用音响，二是汽车音响，三是专业舞台音响，而三基音响则主要深耕专业舞台音响领域。目前，三基音响U系列、S系列、XI以及TLA线性阵列系列产品都深受消费者欢迎。
Wen Kejian believes there are three main categories of audio products: consumer audio, car audio, and professional stage audio, with Beta3 Audio focusing on the professional stage audio field. Currently, Beta3's U series, S series, XI series, and TLA line array series products are highly popular among consumers.
产品亮点：
Product Highlights:
- U系列多功能扬声器：针对各种耐用性要求和便携性要求较高的场所设计
- U Series Multi-function Speakers: Designed for venues with high durability and portability requirements
- S高声压塑胶系列音箱：奥运会专供产品，音色圆润华丽
- S High-SPL Plastic Series: Official Olympic product with rich and magnificent sound quality
- T-Line防水型线阵列音箱：特别适宜户外流动演出使用
- T-Line Waterproof Line Array: Particularly suitable for outdoor mobile performances
从代工到自主品牌的转型之路
The Transformation from OEM to Independent Brand
"中国的市场这么大，我们一定要打造一个自己的音响品牌。"闻克俭坚定地说。1997年，三基音响自主研发的卡拉OK套装-3G Audio G2000S，开创中国卡拉OK系统式解决方案先河。
"China's market is so large that we must create our own audio brand," Wen Kejian said firmly. In 1997, Beta3 Audio independently developed the karaoke set 3G Audio G2000S, pioneering China's karaoke system solution.
随着产品的不断升级，以及在各类大型活动中"真刀实枪"的"演练"，三基音响在业界获得认可，被认定为"2011-2012年国家文化出口重点企业"。
With continuous product upgrades and "real combat exercises" in various large-scale events, Beta3 Audio has gained industry recognition and was certified as a "National Key Cultural Export Enterprise for 2011-2012".
未来展望：打造全球音响领导品牌
Future Vision: Building a Global Audio Leader
从初期的"耐用，即标准"到现在的"耐听，为圭臬"，三基音响正致力于立足中国大市场培育一个音响领域"大品牌"。
From the initial "Durability as the standard" to the current "Pleasant listening as the criterion", Beta3 Audio is committed to cultivating a "major brand" in the audio field based on China's vast market.
未来，三基音响将继续扩大服务体系，积极参与行业、协会、媒体活动，借助互联网的力量，持续传播企业文化，推动品牌效应。
In the future, Beta3 Audio will continue to expand its service system, actively participate in industry, association, and media activities, leverage the power of the internet to continuously spread corporate culture, and promote brand effects.
