跨境独立站启动资金全解析：从筹备到运营的完整预算指南
跨境独立站启动资金全解析：从筹备到运营的完整预算指南
Complete Budget Guide for Cross-border Independent Stores: From Preparation to Operation
图片来源：图虫创意
我们将独立站开支分为四个阶段：筹备阶段/运营阶段/出单阶段/后运营阶段
We divide independent store expenses into four phases: preparation phase/operation phase/order fulfillment phase/post-operation phase
图片来源：花虞HY聊跨境电商
筹备阶段费用 Breakdown of Preparation Phase Costs
【注册公司办理营业执照】￥2500~3600
首先我们需要有一个属于自己的公司，当然，如果本身就是公司工厂的那就也不需要重新注册，不过最好是有一个电子商务类的公司。
First, we need to have our own company. If you already have a company/factory, you don't need to register again, but it's best to have an e-commerce company.
【独立站建站月租费】$29/79
独立站建站是需要向建站系统进行付费购买的，以shopify为例，分为三个档次，$29/$79$/$299 每月。
Building an independent store requires paying for the platform. Taking Shopify as an example, there are three tiers: $29/$79/$299 per month.
【建站支出】
不一定需要出这笔费用，主要是考虑到某些公司觉得自己建站效果不是那么完美，或者是有些想要的功能自己不能实现。
This expense is not always necessary, mainly for companies that feel their self-built site isn't perfect or can't achieve certain desired functions.
【支付通道对接】
独立站的支付通道需要自己对接，paypal是免费的，但是如果需要接入信用卡通道，则需要通过代理去开通。
Payment channels need to be connected independently. PayPal is free, but credit card channels require agency setup.
【域名购买】$2~15
域名的话不同的域名有不同的价格，在我们之前推荐的cheapdomain，以及namesile去购买。
Domain names vary in price. We recommend purchasing from cheapdomain or namesile.
【科学上网】$100
方法很多，稳定的机场的话差不多在400~500rmb一年。
There are many methods, a stable VPN service costs about 400-500 RMB per year.
【申请广告账户】+【充值广告账户】$1000~2000
建站以及资料准备完成后就需要申请广告账户，通常广告账户申请是免费的。
After site construction and material preparation, you need to apply for an advertising account, which is usually free.
图片来源：花虞HY聊跨境电商
运营阶段费用 Operation Phase Costs
在我们的独立站一期建设完善后，那我们第二步就是开始运营，这里的运营主要指的是社交媒体方面的运营。
After completing the first phase of store construction, the second step is operation, mainly referring to social media operations.
通过fb，推特，youtube，ins，网红红人推广...等等等等，想尽一切办法去进行。
Through FB, Twitter, YouTube, Instagram, influencer marketing... etc., try every possible method.
图片来源：unsplash网站下载
出单阶段 Order Fulfillment Phase
主要就是根据你的订单量，需要对货物进行采购下单，物流运送等等。
Mainly involves purchasing goods and logistics based on your order volume.
后运营阶段 Post-operation Phase
指的是发展一段时间后，店铺有一定的规模，以及有一定的出单量。
Refers to the period after some development when the store reaches certain scale and order volume.
图片来源：花虞HY聊跨境电商
总结 Conclusion：
想要运营独立站，前期基本上2万~3万可以开始筹备。
To operate an independent store, you basically need 20,000-30,000 RMB for initial preparation.
以上内容属作者个人观点，转载需经作者授权同意。
The above content represents the author's personal views and requires authorization for reprinting.
