如何选择最佳SEM推广目标 - 外贸SOHO的Google SEO推广指南
前言：最近有朋友询问"新人做外贸SOHO容易吗？"，借此机会我将之前关于外贸SOHO的文章整理汇总，希望能帮助更多有类似疑问的朋友。
Introduction: Recently, a friend asked "Is it easy for newcomers to do foreign trade SOHO?" Taking this opportunity, I have compiled my previous articles on foreign trade SOHO, hoping to help more friends with similar questions.
新人适合做外贸SOHO吗？
Is SOHO suitable for beginners?
首先需要明确"新"的定义：是完全的外贸新人？还是有外贸经验但没有SOHO经验？如果是前者，建议先积累2-3年工作经验，包括外贸岗位和相关产业链的知识与人脉。如果是后者，则需要评估资源、资金和运营能力后再做决定。
First, we need to clarify the definition of "new": Is it a complete newcomer to foreign trade? Or is it someone with foreign trade experience but no SOHO experience? If it's the former, it's recommended to accumulate 2-3 years of work experience first, including knowledge and connections in foreign trade positions and related industry chains. If it's the latter, you need to evaluate resources, capital and operational capabilities before making a decision.
相关阅读：
Related reading:
- 35岁了，现在开始做外贸SOHO，还来得及吗？
- Is it too late to start foreign trade SOHO at 35?
- 外贸soho如何开始？
- How to start foreign trade SOHO?
外贸SOHO的难易程度
Difficulty level of foreign trade SOHO
如果满足评估条件，并且恰好有客户需求，此时切入最佳。成功与否取决于个人能力(外贸经验和供应链支持)和资源量(客户基数和需求规模)。
If the evaluation conditions are met and there happens to be customer demand, this is the best time to enter. Success depends on personal ability (foreign trade experience and supply chain support) and resource volume (customer base and demand scale).
客户开发工具推荐：FunnL(详见外贸客户开发：全网少有人提的新工具FunnL)
Customer development tool recommendation: FunnL (see details in Foreign Trade Customer Development: The Little-Known New Tool FunnL)
重要提醒
Important reminder
外贸SOHO会遇到瓶颈期！需要考虑业绩增长、工作效率、时间管理等问题。随着年龄增长，工作能力停滞、生活压力增大，这份看似自由的工作可能带来更多焦虑。
Foreign trade SOHO will encounter bottlenecks! Issues such as performance growth, work efficiency, and time management need to be considered. As you get older, stagnant work ability and increasing life pressure may bring more anxiety to this seemingly free job.
SEO优化建议：对于不想过多投资的外贸SOHO，建议从Google SEO入手，建立专业网站，优化关键词，通过内容营销获取精准流量。
SEO optimization suggestions: For foreign trade SOHO who don't want to invest too much, it is recommended to start with Google SEO, build a professional website, optimize keywords, and obtain precise traffic through content marketing.
作者：无花果 | 日期：2023年1月27日
Author: Fig | Date: January 27, 2023
