国内顶尖SEO专家揭秘：游戏出海获客成本超50元，哪些市场更值得投入？
国内顶尖SEO专家揭秘：游戏出海获客成本超50元，哪些市场更值得投入？
Top SEO Experts Reveal: Game Overseas Customer Acquisition Costs Exceed 50 RMB, Which Markets Are Worth Investing In?
2024年游戏出海市场迎来反弹，中国自主研发游戏海外收入达85.54亿美元，同比增长4.24%。根据Business of Apps数据，中国手游已占全球手游收入的31%。腾讯、网易等巨头的投资回报率(ROI)持续领先全球。
The overseas game market rebounded in 2024, with China's self-developed games generating $8.554 billion in overseas revenue, a year-on-year increase of 4.24%. According to Business of Apps, Chinese mobile games now account for 31% of global mobile game revenue. Giants like Tencent and NetEase continue to lead in ROI.
美日韩市场人均获客成本超50元，成为游戏出海最大挑战。Adjust CEO Simon Dussart指出："隐私政策、苹果ATT框架等因素导致消费者支出下滑，买量成本持续上升。"
Customer acquisition costs exceed 50 RMB in US, Japan and South Korea, becoming the biggest challenge for game overseas expansion. Adjust CEO Simon Dussart noted: "Privacy policies, Apple's ATT framework and other factors have led to declining consumer spending and continuously rising acquisition costs."
主要市场获客成本分析 | Analysis of Customer Acquisition Costs in Major Markets
- 韩国：8.02美元(约58元) | South Korea: $8.02 (~58 RMB)
- 美国：7.68美元(约56元) | USA: $7.68 (~56 RMB)
- 日本：7.27美元(约53元) | Japan: $7.27 (~53 RMB)
Liftoff亚太区市场负责人满新茹表示："下半年流量价格将更贵，厂商不仅关注下载量，更重视用户后续转化和付费能力。"
Liftoff Asia Pacific Marketing Director Man Xinru stated: "Traffic prices will become more expensive in the second half of the year. Manufacturers not only focus on downloads but also pay more attention to subsequent conversions and payment capabilities of users."
高性价比新兴市场 | Cost-effective Emerging Markets
相比美日韩，巴西、菲律宾等市场买量成本不到1美元：
Compared with US, Japan and South Korea, customer acquisition costs in Brazil, Philippines and other markets are less than $1:
| 市场/Market | CPI成本/CPI Cost | 人民币成本/RMB Cost |
|---|---|---|
| 菲律宾/Philippines | $0.55 | 约4元/~4 RMB |
| 巴西/Brazil | $0.85 | 约6元/~6 RMB |
| 墨西哥/Mexico | $0.92 | 约7元/~7 RMB |
AI技术成为降低获客成本关键。通过机器学习预测用户行为，实现精准投放。Adjust数据显示，采用混合变现模式(IAA+IAP)的游戏公司获得更好增长。
AI technology has become key to reducing acquisition costs. Machine learning predicts user behavior for precise delivery. Adjust data shows that game companies adopting hybrid monetization models (IAA+IAP) achieve better growth.
对于寻求突破的游戏厂商，专家建议：
For game companies seeking breakthroughs, experts recommend:
- 优先考虑ROAS高的欧洲、中东和非洲市场(平均ROAS 17%) | Prioritize EMEA markets with high ROAS (average 17%)
- 利用AI技术优化广告创意和投放 | Use AI to optimize ad creatives and delivery
- 采用混合变现模式提升收益 | Adopt hybrid monetization models to increase revenue
- 关注拉丁美洲等新兴市场增长机会 | Pay attention to growth opportunities in emerging markets like Latin America
