领先的国际货运：亿智云谷歌竞价推广开户与外贸客户开发全攻略
如何从零开始开发外贸客户：新手干货教程
How to Develop Foreign Trade Clients from Scratch: Beginner's Practical Guide
一、市场调研：了解市场情况
1. Market Research: Understanding Market Conditions
先对国内外大经济环境、社会发展趋势做全面深入的调研，决定做什么产品，再对市场需求、竞争对手情况进行分析，制定有效的产品策略和营销计划。
First conduct comprehensive research on domestic and international economic environment and social development trends to determine product selection, then analyze market demand and competitor situation to develop effective product strategies and marketing plans.
1. 国内外大经济环境：关注目标市场的经济环境，包括国内外贸易货币政策、消费市场、经济周期。
1. Domestic and International Economic Environment: Pay attention to the economic environment of target markets, including trade policies, monetary policies, consumer markets, and economic cycles.
2. 社会发展趋势：了解目前市场的社会趋势和变化，比如人口结构和城市化进程。
2. Social Development Trends: Understand current social trends and changes in the market, such as demographic structure and urbanization.
3. 市场需求：确定客户群体范围，针对这一群体的客户需求、偏好和购买行为、消费能力。
3. Market Demand: Identify customer segments and analyze their needs, preferences, purchasing behaviors, and spending power.
4. 竞争对手情况：对标行业内的竞争对手，分析他们的产品、价格、市场定位和营销策略。
4. Competitor Analysis: Benchmark against industry competitors, analyzing their products, pricing, market positioning, and marketing strategies.
二、找客户：多渠道开发策略
2. Finding Clients: Multi-Channel Development Strategies
1. 参加展会
1. Trade Shows
• 参加行业展会例如广交会、汉诺威工业博览会等
• Participate in industry trade shows like Canton Fair, Hannover Messe, etc.
• 准备好产品的小样和宣传资料
• Prepare product samples and promotional materials
2. B2B平台
2. B2B Platforms
• 使用阿里巴巴国际站、环球资源等B2B平台开发客户
• Use Alibaba, Global Sources and other B2B platforms to develop clients
• 定期分析平台数据，优化产品描述
• Regularly analyze platform data and optimize product descriptions
3. 搜索引擎
3. Search Engines
采用"关键词组合"搜索目标客户：
Use "keyword combinations" to search for target clients:
• 基础组合：主关键词 +产品描述
• Basic combination: Main keyword + product description
• 扩展组合：主关键词 +品牌
• Extended combination: Main keyword + brand
4. 社交媒体
4. Social Media
• 利用Facebook、Instagram、LinkedIn等平台
• Utilize platforms like Facebook, Instagram, LinkedIn
• 定期发布有价值的内容
• Regularly post valuable content
三、谈客户：专业沟通技巧
3. Negotiating with Clients: Professional Communication Skills
1. 沟通技巧
1. Communication Skills
• 了解客户所在公司的背景、产品和市场定位
• Understand the background, products and market positioning of client's company
• 主动倾听客户的需求和问题
• Actively listen to client's needs and questions
2. 时间规划
2. Time Management
• 每天规划专门时间联系客户
• Schedule dedicated time daily for client communication
• 对客户进行分类管理
• Categorize clients for better management
亿智云谷歌竞价推广开户优势：
Yizhiyun Google Ads Account Setup Advantages:
• 专业团队提供开户、优化服务
• Professional team provides account setup and optimization services
• 精准定位目标客户群体
• Accurately target potential client groups
• 提高国际货运业务曝光度
• Increase exposure for international freight business
