跨境电商新手必看：北京谷歌竞价卖家如何高效拓展eMAG销售类目
eMAG平台简介 | Introduction to eMAG Platform
eMAG是东南欧领先的电商平台，覆盖罗马尼亚、保加利亚和匈牙利等国家。平台拥有超过2100万种产品，正处于高速拓品期。
eMAG is the leading e-commerce platform in Southeastern Europe, covering Romania, Bulgaria, Hungary and other countries. The platform offers over 21 million products and is currently in a period of rapid category expansion.
为什么要在eMAG多类目运营？ | Why Sell Multiple Categories on eMAG?
平台鼓励卖家销售多个类目，以扩展业务范围并接触更广泛的消费者群体。对于北京地区通过谷歌竞价推广的跨境电商卖家来说，这是提升销售的重要机会。
The platform encourages sellers to operate in multiple categories to expand business scope and reach wider consumer groups. For cross-border sellers in Beijing using Google Ads, this presents a significant opportunity to boost sales.
类目申请指南 | Category Application Guide
1. 普通类目申请 | Regular Category Application
- 进入后台products→categories access
- 选择类目点击request access
- 24小时内可收到佣金合同
- Go to products→categories access in backend
- Select category and click request access
- Receive commission contract within 24 hours
2. 风险类目申请 | High-risk Category Application
- 需要联系经理并提供证明资料
- 准备2-3张真实库存图片
- 提供其他平台销售链接
- Need to contact manager and provide proof materials
- Prepare 2-3 real stock photos
- Provide sales links from other platforms
材料准备要点 | Key Points for Material Preparation
● 图片需清晰展示产品外包装
● 每个类目材料单独准备Word文档
● 包含Store ID、店铺名称等基本信息
● Photos should clearly show product packaging
● Prepare separate Word documents for each category
● Include basic information like Store ID and store name
SEO优化建议 | SEO Optimization Tips
1. 在标题和内容中合理使用"跨境电商"、"eMAG"等关键词
2. 使用h1-h3标签构建内容层级
3. 添加alt文本描述图片内容
1. Reasonably use keywords like "cross-border e-commerce" and "eMAG" in titles and content
2. Use h1-h3 tags to build content hierarchy
3. Add alt text to describe image content
如需帮助，可随时联系eMAG中国区团队获取支持。
For assistance, please feel free to contact eMAG China team for support.
