亚马逊卖家必看：10大账户暂停原因及预防措施

亚马逊卖家必看：10大账户暂停原因及预防措施

Amazon Sellers Must Read: Top 10 Account Suspension Reasons and Prevention Methods

对于想要开展海外SEO推广的卖家来说，了解亚马逊平台规则至关重要。收到"Your Amazon selling privileges have been removed"的邮件是每个卖家最不愿看到的情况。

For sellers looking to do overseas SEO promotion, understanding Amazon platform rules is crucial. Receiving the "Your Amazon selling privileges have been removed" email is the last thing any seller wants to see.

1. 操纵评论 | Review Manipulation

亚马逊将虚假评论视为严重威胁平台信誉的行为。许多卖家通过购买评论服务快速获得大量评论，这极易触发亚马逊的算法警报。

Amazon considers fake reviews as a serious threat to platform credibility. Many sellers purchase review services to quickly obtain large numbers of reviews, which easily triggers Amazon's algorithm alerts.

2. 操纵排名 | Ranking Manipulation

任何操纵BSR排名的行为都是被禁止的，包括：为自己产品下单、提供补偿换取好评、在产品描述中宣称"Best Seller"等。

Any manipulation of BSR rankings is prohibited, including: placing orders for your own products, offering compensation for positive reviews, claiming "Best Seller" in product descriptions, etc.

3. 侵权问题 | Infringement Issues

侵犯商标、专利、图片和文案权利是亚马逊的大忌。建议卖家在USPTO官网检查品牌名称是否已被注册。

Infringing on trademarks, patents, images and copywriting rights is a major taboo on Amazon. Sellers are advised to check whether brand names have been registered on the USPTO official website.

4. 销售受限产品 | Selling Restricted Products

亚马逊有明确的禁止销售产品清单，包括CBD产品、药品等。卖家应定期查看卖家中心的禁止产品列表。

Amazon has a clear list of prohibited products, including CBD products, medicines, etc. Sellers should regularly check the prohibited products list in Seller Central.

5. 销售假冒产品 | Selling Counterfeit Products

销售假冒产品不仅是平台违规行为，更是违法行为。建议卖家永远不要尝试销售假冒伪劣产品。

Selling counterfeit products is not only a platform violation but also illegal. Sellers are advised never to attempt to sell counterfeit products.

6. 销售表现差 | Poor Sales Performance

订单缺陷率(ODR)必须低于1%。销售易碎品时，务必使用适当的包装保护产品。

Order Defect Rate (ODR) must be below 1%. When selling fragile items, be sure to use appropriate packaging to protect the product.

7. 高取消率 | High Cancellation Rate

亚马逊认为卖家取消订单会带来负面客户体验。唯一合理的取消原因是定价错误或产品问题。

Amazon believes seller cancellations create negative customer experiences. The only legitimate reasons for cancellation are incorrect pricing or product issues.

8. 自发货延迟 | FBM Shipping Delays

自发货卖家的发货延迟率不得超过4%。确保在收到订单后2天内发货，并正确添加跟踪ID。

FBM sellers' late shipment rate must not exceed 4%. Ensure shipment within 2 days of receiving orders and correctly add tracking IDs.

9. 忽视绩效通知 | Ignoring Performance Notifications

中国卖家常见错误是不回复亚马逊通知。应专业、及时地回复所有绩效相关邮件。

A common mistake among Chinese sellers is not responding to Amazon notifications. All performance-related emails should be responded to professionally and promptly.

10. 账户关联 | Account Association

未经许可开设多个关联账户违反亚马逊政策。如需开设新账户，必须使用完全独立的信息。

Opening multiple associated accounts without permission violates Amazon policy. If a new account is needed, completely independent information must be used.

总结：遵循亚马逊政策是长期稳定经营的基础。如需专业SEO海外推广服务，建议寻找正规的谷歌海外推广客服团队。

Summary: Following Amazon policies is the foundation for long-term stable operation. For professional overseas SEO promotion services, it's recommended to find an official Google overseas promotion customer service team.