外贸必备：高性价比客户交流软件与谷歌推广竞价策略
谷歌AdWords体验中心为何选择长沙？
Why Did Google AdWords Experience Center Choose Changsha?
全球最大的互联网搜索引擎谷歌(Google)正式落户长沙！11月27日，由长沙市人民政府和谷歌广告(上海)有限公司共同助推的Google AdWords体验中心在长沙高新区正式揭牌。
The world's largest search engine Google has officially settled in Changsha! On November 27, the Google AdWords Experience Center, jointly promoted by Changsha Municipal Government and Google Ads (Shanghai) Co., Ltd., was officially unveiled in Changsha High-tech Zone.
这是谷歌在华中成立的首家Google AdWords体验中心，将凭借其在全球广告搜索中的绝对优势地位，帮助湖南乃至华中企业跨境出海。
This is Google's first AdWords Experience Center in Central China, which will leverage its dominant position in global advertising search to help enterprises in Hunan and even Central China expand overseas.
外贸企业必备交流工具
Essential Communication Tools for Foreign Trade
1. WhatsApp Business - 全球最流行的即时通讯工具，支持多语言沟通
1. WhatsApp Business - The most popular instant messaging tool worldwide, supporting multilingual communication
2. Skype - 支持视频会议和文件共享，适合商务洽谈
2. Skype - Supports video conferencing and file sharing, ideal for business negotiations
3. WeChat Work - 中国企业首选，整合支付和CRM功能
3. WeChat Work - Preferred by Chinese companies, integrating payment and CRM functions
谷歌推广竞价策略
Google Ads Bidding Strategies
1. 关键词研究：使用Google Keyword Planner工具找到高转化率关键词
1. Keyword Research: Use Google Keyword Planner to find high-conversion keywords
2. 智能竞价：采用目标每次转化费用(tCPA)或目标广告支出回报率(tROAS)策略
2. Smart Bidding: Adopt Target CPA (tCPA) or Target ROAS (tROAS) strategies
3. 广告优化：定期测试广告文案和着陆页，提高质量得分
3. Ad Optimization: Regularly test ad copies and landing pages to improve quality score
湖南艾瓦特网络科技有限公司作为谷歌合作伙伴，将为中部及全国中小型企业发展海外业务提供整体解决方案，帮助企业以最小的成本扩展海外市场。
As Google's partner, Hunan IWIT Network Technology Co., Ltd. will provide comprehensive solutions for SMEs in central China and nationwide to develop overseas business, helping companies expand into international markets at minimal cost.
跨境电商新机遇
New Opportunities in Cross-border E-commerce
2014年长沙获批跨境贸易电子商务试点城市，省政府已将"跨境电子商务服务试点工程"列为湖南省电子商务发展规划七大重点工程之一。
In 2014, Changsha was approved as a cross-border e-commerce pilot city. The provincial government has listed the "Cross-border E-commerce Service Pilot Project" as one of the seven key projects in Hunan's e-commerce development plan.
数据显示，Google占全球近70%的搜索市场份额，覆盖200多个国家和地区。企业通过Google平台展示、销售商品，将带来业绩的快速增长。
Data shows that Google accounts for nearly 70% of the global search market share, covering over 200 countries and regions. Companies displaying and selling products through Google's platform will achieve rapid business growth.
