WordPress独立站SEO优化指南：网站速度与安全的关键策略
第五步：网站的安全与速度优化
Step 5: Website Security and Speed Optimization
运营一个独立站，服务端的速度与安全是重中之重！
When running an independent website, server speed and security are absolutely critical!
速度。想成为一个能做到"卖爆了"的网站，速度是一定要优化的！
Speed. To create a high-converting website, speed optimization is essential!
"As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%."——From Google
可见，网站的速度是会直接影响到转化率的。
This shows that website speed directly impacts conversion rates.
桌面端尚且如此，开发手机端的时候，速度更要重视。毕竟，根据谷歌以往的调查数据显示：70%的手机还是在3G或者以下的网络环境下。而有53%的网站访问者会选择离开一个加载速度超过3秒的网页。
If this is true for desktop, mobile speed is even more crucial. Google research shows 70% of mobile devices still use 3G or slower networks, and 53% of visitors will abandon a page that takes over 3 seconds to load.
所以对于桌面端上有的视频这一类的内容，手机端其实可以有选择地取消。总的来说，手机端页面还是建议以静态为主，内容主要是文字和图片。
Therefore, consider removing video content from mobile versions. Generally, mobile pages should prioritize static content with mainly text and images.
网站速度优化工具推荐：
Recommended Website Speed Testing Tools:
1. WebpageTest: https://webpagetest.org/ - 可运行简单或高级测试
1. WebpageTest: https://webpagetest.org/ - Offers both simple and advanced testing
2. Dareboost: https://www.dareboost.com/en/compare - 直观比较不同网站的加载过程
2. Dareboost: https://www.dareboost.com/en/compare - Visually compares loading processes between sites
3. GTmetrix: https://gtmetrix.com/ - 免费在线测速工具
3. GTmetrix: https://gtmetrix.com/ - Free online speed testing tool
4. SolarWinds Pingdom: https://tools.pingdom.com/ - 提供14天免费试用
4. SolarWinds Pingdom: https://tools.pingdom.com/ - Offers 14-day free trial
安全。做独立站的朋友，大概很不希望自己一觉醒来，就收到chrome提示网站有风险吧。
Security. No website owner wants to wake up to Chrome security warnings about their site.
这个时候就不得不提到SSL证书，有证的保障。SSL证书有收费和免费的，一般来说，网站使用免费的其实就足够了。但是如果要购买收费的SSL证书，期限是一年，到期了要及时续费。
This brings us to SSL certificates. Both free and paid options are available - free certificates are usually sufficient, but if purchasing a paid SSL, remember they require annual renewal.
安全性这一块，在一个独立战场上需要讲究的细节蛮多的，但是这些也是最不能忽略的！除开今天提到的这些，其实这些能"卖爆了"的独立站做得好的原因并不止于此。后续的维护运营，监控统计，数据追踪等等都是让独立站排名上升，访问量上涨的关键。
Website security involves many crucial details that shouldn't be overlooked. Beyond what we've discussed today, successful e-commerce sites excel in ongoing maintenance, monitoring, analytics, and data tracking - all key factors for improving rankings and traffic.