高效的产品推广：谷歌引擎优化与海外社媒获客新玩法
让做礼品卡变得很容易 | Making Gift Cards Business Easier
最近很多客户问我，也有很多人私信我，说现在礼品卡这个行业有很多变化：
Recently, many clients have asked me, and many people have sent private messages saying that there are many changes in the gift card industry now:
行业现状 | Industry Status
第一：某网现在已经没什么流量了
1. Certain websites now have very little traffic
第二：买的资源说带成交的截图，结果拿到手去转化的时候就变成了根本不是礼品卡的客户，水很深
2. Purchased resources claim to include transaction screenshots, but when you try to convert them, they turn out to be not gift card customers at all - it's a deep pit
第三、还有很多人在facebook打广告的时候，总是封户，现在就是很苦恼。
3. Many people keep getting their Facebook ads accounts banned, which is very frustrating
解决方案 | Solutions
关于这几个问题，很多人问，所以我就再写一篇文章，针对性地说下海外社媒获客针对性的玩法，希望可以帮助大家去避雷
Regarding these issues that many people are asking about, I'm writing this article to specifically discuss targeted customer acquisition strategies on overseas social media, hoping to help everyone avoid pitfalls
主流获客渠道 | Main Customer Acquisition Channels
现在礼品卡大家会用到的一些渠道：
Current channels used for gift card business:
WhatsApp营销 | WhatsApp Marketing
1.通过行业关键词和指定国家去进行采集，采集出意向客户，然后可以去通过官方接口去群发
1. Collect potential customers using industry keywords and specific countries, then use official APIs for mass messaging
2.加入到whatsapp小组内去发广告，就会有很多的小黑去私聊你。
2. Join WhatsApp groups to post ads, which will attract many potential customers to DM you
Facebook营销 | Facebook Marketing
现在脸书的流量很大，是微信的一倍多，所以市场广，也是分为各种小组，我们可以在小组内去讨论我们感兴趣的内容，这种方式也是我们礼品卡的一个引流思路
Facebook currently has huge traffic, more than double WeChat's, so the market is vast. It's divided into various groups where we can discuss topics of interest - this is also a good lead generation strategy for gift cards
Instagram营销 | Instagram Marketing
现在很多人在玩ins像我们国内的小红书。很多做礼品卡的老板最近在玩Ins，也是一个新的方式，总体来说社媒获客的成本最低，而且人流量更容易被锁定，所以大家都可以去尝试新的办法。
Many people are now using Instagram, similar to Xiaohongshu in China. Many gift card business owners are trying Instagram recently - it's a new approach. Overall, social media customer acquisition has the lowest cost and makes it easier to target specific audiences, so everyone should try new methods.
