Google推广助力跨境电商：广东领跑全国，品牌化成出海新趋势

Google推广助力跨境电商：广东领跑全国，品牌化成出海新趋势

Google Ads Boosts Cross-border E-commerce: Guangdong Leads with Branding as New Trend

跨境电商已成为我国外贸增长的重要引擎。根据海关总署最新数据，2024年前三季度我国跨境电商进出口达1.88万亿元，同比增长11.5%。其中出口1.48万亿元，同比增长15.2%，占同期总出口的7.95%。通过Google推广等数字化营销手段，跨境电商企业正在加速全球化布局。

Cross-border e-commerce has become a key driver of China's foreign trade growth. According to the latest data from the General Administration of Customs, China's cross-border e-commerce imports and exports reached 1.88 trillion yuan in the first three quarters of 2024, a year-on-year increase of 11.5%. Exports accounted for 1.48 trillion yuan, up 15.2% year-on-year, representing 7.95% of total exports. Through digital marketing tools like Google Ads, cross-border e-commerce companies are accelerating their global expansion.

从区域分布来看，广东省以14772家跨境电商企业位居全国首位，占全国总量的20.87%。2023年广东跨境电商进出口额达8433亿元，占全国三分之一以上，规模连续多年保持第一。通过Google推广等精准营销工具，广东企业成功将"中国制造"转化为"中国品牌"。

Regionally, Guangdong leads with 14,772 cross-border e-commerce companies, accounting for 20.87% of the national total. In 2023, Guangdong's cross-border e-commerce import and export volume reached 843.3 billion yuan, representing over one-third of the national total. By leveraging precise marketing tools like Google Ads, Guangdong enterprises have successfully transformed "Made in China" into "Brand China".

行业正从铺货模式向品牌化转型。数据显示，精品类跨境电商企业业绩明显优于泛品类企业。2024年前三季度，广东企业绿联科技营收同比增长28.47%，净利润增长28.94%。通过Google推广建立品牌认知，已成为跨境电商企业提升溢价能力的关键。

The industry is transitioning from product listing to branding. Data shows that specialized cross-border e-commerce companies significantly outperform general product sellers. In the first three quarters of 2024, Guangdong-based Ugreen saw revenue increase by 28.47% and net profit grow by 28.94%. Building brand awareness through Google Ads has become crucial for cross-border e-commerce companies to enhance premium pricing power.

海外仓建设加速。截至2024年一季度，我国建设海外仓超2500个，面积超3000万平方米。美国海外仓数量达1178个，东南亚市场增速最快达92%。结合Google推广的本地化营销策略，海外仓模式大幅提升了跨境电商的交付体验和复购率。

Overseas warehouse construction is accelerating. By Q1 2024, China had established over 2,500 overseas warehouses covering more than 30 million square meters. The U.S. leads with 1,178 warehouses, while Southeast Asia shows the fastest growth at 92%. Combined with localized marketing strategies through Google Ads, the overseas warehouse model has significantly improved delivery experience and repurchase rates for cross-border e-commerce.

专家建议，跨境电商企业应：

• 利用Google推广等工具建立品牌数字资产
• 针对不同市场制定差异化海外仓策略
• 通过数据优化广告投放ROI

Experts recommend that cross-border e-commerce companies should:

• Build brand digital assets using tools like Google Ads
• Develop differentiated overseas warehouse strategies for different markets
• Optimize advertising ROI through data analysis

随着政策支持和市场需求增长，跨境电商+Google推广的组合将成为中国企业出海的标准配置，帮助更多企业实现全球化品牌梦想。

With policy support and market demand growth, the combination of cross-border e-commerce + Google Ads will become standard for Chinese companies going global, helping more enterprises realize their global brand ambitions.