淄博SEO优化推广与国际贸易壁垒下陶瓷行业的突围策略
随着国际贸易壁垒加剧，中国陶瓷行业面临严峻挑战。 国家市场监管总局近日走进佛山陶瓷产业重镇，为应对贸易壁垒"出谋划策"。
As international trade barriers intensify, China's ceramic industry faces severe challenges. The State Administration for Market Regulation recently visited Foshan, a major ceramic production hub, to provide "strategic advice" on coping with trade barriers.
近日，国家市场监管总局及相关部门负责人来到广东佛山，调研广东简一(集团)陶瓷有限公司等代表性企业，了解陶瓷企业在出海过程中面临的困难，并为企业破解国际贸易壁垒提供专业指导。
Recently, officials from the State Administration for Market Regulation and related departments visited Foshan, Guangdong, to investigate representative enterprises such as Guangdong GANI (Group) Ceramics Co., Ltd., understand the difficulties faced by ceramic enterprises in going global, and provide professional guidance for enterprises to overcome international trade barriers.
陶瓷企业面临严峻出口挑战
Ceramic Enterprises Face Severe Export Challenges
2023年以来，中国陶瓷企业遭遇来自印度尼西亚的反倾销调查。根据最新裁定，32家中国企业的反倾销税率被提高到100.12%-158.78%，全国范围内最高惩罚性税率达到199.88%。
Since 2023, Chinese ceramic enterprises have faced anti-dumping investigations from Indonesia. According to the latest ruling, the anti-dumping duties on 32 Chinese enterprises have been increased to 100.12%-158.78%, with the highest punitive duty nationwide reaching 199.88%.
佛山作为中国陶瓷重要出口基地，2023年陶瓷砖出口额达114.47亿元，约占全国总量的32.97%。如果印尼终裁实施，佛山陶企将失去约4.2亿美元的印尼出口市场。
As an important export base for Chinese ceramics, Foshan's ceramic tile exports reached 11.447 billion yuan in 2023, accounting for about 32.97% of the national total. If Indonesia's final ruling is implemented, Foshan ceramic enterprises will lose about $420 million in export market to Indonesia.
专家建议多管齐下应对挑战
Experts Suggest Multi-pronged Approach to Address Challenges
国家市场监管总局国际司原副司长韩建平建议：
- 政府部门应积极推动多边、双边对外合作交流机制
- 企业必须加强自身能力建设，提升产品质量和技术水平
- 培育精通世界贸易规则的专业机构
Han Jianping, former Deputy Director General of the International Department of the State Administration for Market Regulation, suggested:
- Government departments should actively promote multilateral and bilateral foreign cooperation and exchange mechanisms
- Enterprises must strengthen their own capacity building and improve product quality and technical level
- Cultivate professional institutions proficient in world trade rules
广东省WTO/TBT通报咨询研究中心主任陈权表示："根据过往案例，企业积极应诉80%-90%都有较好成果。我们鼓励企业抱团积极应诉。"
Chen Quan, Director of Guangdong WTO/TBT Notification and Consultation Research Center, said: "According to past cases, 80%-90% of enterprises that actively respond to lawsuits have achieved good results. We encourage enterprises to unite and actively respond to lawsuits."
数字化转型成为破局关键
Digital Transformation Becomes Key to Breakthrough
简一集团通过数字化服务升级，创新推出行业首个数字化交付平台"简一美好家"，实现施工标准数字化、施工过程可视化，这一战略成为企业产品出海的核心竞争力。
GANI Group has upgraded its digital services and innovatively launched the industry's first digital delivery platform "GANI Wonderful Home", achieving digital construction standards and visual construction processes. This strategy has become the core competitiveness of the company's product exports.
中国人民大学教授王胜开指出："数字经济的发展为各行各业带来机遇。陶瓷行业需要积极依托互联网平台，深入推动数字化转型。"
Professor Wang Shengkai of Renmin University of China pointed out: "The development of digital economy brings opportunities to all walks of life. The ceramic industry needs to actively rely on Internet platforms and deeply promote digital transformation."
淄博SEO优化推广专家提示： 在全球化竞争环境下，企业不仅需要关注产品质量和国际贸易规则，还应重视数字营销和品牌建设。通过专业的SEO优化和谷歌竞价推广，可以有效提升企业在国际市场的可见度和竞争力。
Zibo SEO optimization promotion experts suggest: In the context of global competition, enterprises should not only pay attention to product quality and international trade rules, but also attach importance to digital marketing and brand building. Through professional SEO optimization and Google Ads promotion, the visibility and competitiveness of enterprises in the international market can be effectively improved.
