亚马逊封号潮持续：店铺全挂团队解散，卖家如何应对？
近期亚马逊封号潮仍在持续，许多卖家遭遇店铺被封、团队解散的困境。昨日有卖家爆料称公司无法继续运营，被迫解散团队。"希望大家一切安好，不想再听到这种消息。"一位卖家得知同行遭遇后感慨道。
The recent Amazon account suspension wave is still ongoing, with many sellers facing store closures and team disbandments. Yesterday a seller revealed their company could no longer operate and was forced to disband the team. "I hope everyone stays safe, I don't want to hear more news like this," lamented one seller upon learning about a peer's situation.
销售额骤降80%，中小卖家也难逃厄运。据统计，自4月封号潮爆发以来，已有十几家大卖被封，涉及40多个品牌。一位运营透露，某三四百人团队销售额下降超80%，处境岌岌可危。中小卖家同样遭殃，有公司因二刷问题导致品牌连坐，所有店铺被封。
Sales plummeted by 80%, small and medium sellers also affected. Statistics show that since the suspension wave began in April, over a dozen major sellers have been banned, involving more than 40 brands. An operator revealed that a team of 300-400 people saw sales drop by over 80%, leaving them in precarious situation. Small and medium sellers are also suffering - one company had all stores suspended due to secondary review issues.
封号周期变长，刷单仍是主因。往年封号通常三四天可恢复，今年因刷单、虚假评论被封的账号申诉难度大增。有卖家表示申诉材料从2000字增加到4000字仍难通过。服务商透露，今年账号恢复概率明显降低，周期也更长。
Suspension periods lengthen, fake reviews remain main cause. In previous years, suspensions could be resolved in 3-4 days, but this year accounts suspended for fake reviews face much harder appeals. One seller said appeal materials increased from 2000 to 4000 words with no guarantee of success. Service providers note significantly lower account recovery rates and longer processing times this year.
封号潮为何持续？两大原因解析：
1. 亚马逊或在评估封号影响：平台二季度营收仍增长27.2%，广告业务增长87%
2. 集中严打更有效：亚马逊可能偏好集中打击违规行为的策略
Why does the suspension wave continue? Two key reasons:
1. Amazon may be evaluating impact: Q2 revenue still grew 27.2%, ad business up 87%
2. Concentrated crackdowns more effective: Amazon likely prefers focused enforcement strategy
卖家应对建议：行业专家指出，电商化趋势不可逆转，中国供应链优势明显。卖家应发挥自身优势，熬过寒冬，在红利期后比拼硬实力。
Advice for sellers: Industry experts note e-commerce trends are irreversible, with China's supply chain advantages clear. Sellers should leverage their strengths, endure the tough period, and compete on real capabilities post-boom.
