2022年12月羽绒服进出口数据分析及行业动态
一、羽绒服装进出口统计(12月)——清仓势头
1. Down Apparel Import/Export Statistics - Year-End Clearance Trend
2022年,中国调整了部分商品的进出口关税和税则税目。在羽绒服品类中,大衣和短上衣的两个子目被删除,相关产品并入新增的棉制或化纤制羽绒服类别。
In 2022, China adjusted import/export tariffs and commodity classifications. For down apparel, two subcategories (coats and short jackets) were removed and merged into new categories of cotton or chemical fiber down garments.
2022年12月关键数据:
Key December 2022 Data:
- 出口总量:578.3万件(环比下降4.6%)
- Export volume: 5.783 million pieces (down 4.6% MoM)
- 出口金额:8.3亿元人民币(环比下降24.2%)
- Export value: 830 million RMB (down 24.2% MoM)
二、行业热点动态
2. Industry Highlights
1. 白羽肉鸭苗价暴涨260%
1. White-feathered Duckling Prices Surge 260%
据行业报告,白羽肉鸭苗价从1月1日的1.7元/羽飙升至1月31日的6.1元/羽。种禽行业经历30个月亏损后,产能大幅缩减,目前仅能满足60%的市场需求。
Industry reports show white-feathered duckling prices soared from 1.7 RMB/duckling on Jan 1 to 6.1 RMB/duckling on Jan 31. After 30 months of losses, breeding capacity has significantly decreased, currently meeting only 60% of market demand.
2. 加拿大鹅推出租赁服务
2. Canada Goose Launches Rental Service
奢侈品牌Canada Goose通过与Selfridges合作推出羽绒服租赁服务,提供4-20天不等的租赁选项,涵盖多款经典羽绒产品。
Luxury brand Canada Goose partnered with Selfridges to launch a down apparel rental service, offering 4-20 day rental options for various classic products.
3. 蒙古国客商中国采购潮
3. Mongolian Merchants' Shopping Spree in China
二连浩特口岸恢复通关后,蒙古国客商大量采购中国羽绒服,部分店铺单日销量达50件以上。
After border reopening at Erlianhaote Port, Mongolian merchants are bulk purchasing Chinese down apparel, with some stores selling over 50 pieces daily.
4. 波司登"嘎嘣脆"事件
4. Bosideng's "Crispy" Controversy
东北地区用户反馈波司登羽绒服在极寒环境下面料变硬发出声响,引发2亿阅读量热搜。品牌方建议极寒地区选择"极寒系列"产品。
Users in Northeast China reported Bosideng down jackets becoming stiff and noisy in extreme cold, sparking a trending topic with 200 million views. The brand recommends "Extreme Cold" series for such regions.
三、市场趋势观察
3. Market Trend Observations
1. 长款羽绒服需求显著增长(北面新增该品类)
1. Growing demand for long down coats (The North Face added this category)
2. 年货节期间羽绒服销售额同比增长77%
2. 77% YoY sales growth during Chinese New Year promotions
3. 广交会将于4月全面恢复线下展,展位增加16%
3. Canton Fair will fully resume offline exhibitions in April with 16% more booths
