新手必看：Shopify选品、图片、描述，入门六大攻略详解
海外疫情持续蔓延，截至北京时间3月23日15时，中国以外新冠肺炎确诊病例数已经超过25万。防疫、消杀类产品成全球紧缺物资，而在电商平台"禁售"规则的束缚下，不少跨境卖家开始选择Shopify自建站，销售防疫、消杀产品出海。
The global pandemic continues to spread, with over 250,000 confirmed COVID-19 cases outside China as of March 23. Anti-epidemic and disinfection products have become globally scarce commodities. Facing restrictions on major e-commerce platforms, many cross-border sellers are turning to Shopify to sell these products internationally.
选品策略：相比第三方电商平台的卖家，Shopify的卖家在选品方面限制少、自主权更大。建议中小卖家选择客单价低于200-300美元的产品，避免资金压力。
Product Selection Strategy: Compared to third-party platforms, Shopify sellers enjoy more freedom in product selection. We recommend SMBs choose products priced under $200-300 to avoid cash flow pressure.
产品图片要求：Shopify要求白底高清图，每个产品需3-5张图片（主图、侧面图、包装图等）。避免使用模特图，保持专业简洁风格。
Product Image Requirements: Shopify requires white-background HD images. Each product needs 3-5 images (main, side, packaging views etc.). Avoid model shots and maintain professional minimalism.
产品描述技巧：不同于淘宝关键词堆砌，欧美消费者更喜欢简洁明了的产品描述。直接阐明产品特性即可。
Product Description Tips: Unlike Taobao's keyword stuffing, Western consumers prefer concise product descriptions. Simply state the product features clearly.
网站设计要点：设计风格应基于产品数量和种类，建立鲜明的品牌形象。例如化妆品网站可采用粉色为主色调。
Website Design Essentials: Design style should reflect product categories and quantity, establishing distinct brand identity. For example, cosmetic sites may use pink as primary color.
Logo设计建议：Shopify作为品牌展示窗口，Logo设计应简洁易懂并蕴含品牌意义。可以参考成功卖家的案例。
Logo Design Advice: As brand showcase, Shopify logos should be simple yet meaningful. Study successful sellers' examples for reference.
品牌故事撰写：无需复杂，简明阐述品牌创立目的和发展历程，展现真实情感即可有效建立品牌形象。
Brand Story Writing: Keep it simple - clearly state brand purpose and development journey. Authentic storytelling effectively builds brand image.
区别于平台站内的玩法，站外引流、自建站的广告投放技巧、方案涉及的维度更多、数据更杂，而这也是大多数卖家遇到的最大难题。
Unlike marketplace strategies, external traffic generation and self-built site advertising involve more complex dimensions and data, posing major challenges for most sellers.
