揭秘中国顶尖SEO推广公司：如何玩转谷歌外贸推广
在全球数字营销领域，Google作为全球最大的搜索引擎，虽然在中国大陆无法直接访问，但在其他地区的使用率超过90%。对于外贸企业而言，掌握Google推广技巧是拓展国际市场的关键。
In the global digital marketing landscape, Google, as the world's largest search engine, boasts over 90% usage rate in regions outside mainland China. For foreign trade enterprises, mastering Google promotion techniques is crucial for international market expansion.
Google流量主要分为两种形式：
1. 付费广告流量（Google Ads）
2. SEO自然流量（Google SEO）
Google traffic mainly comes in two forms:
1. Paid advertising traffic (Google Ads)
2. Organic SEO traffic (Google SEO)
谷歌竞价推广（Google Ads）
Google Ads（原AdWords）是一种按效果付费的网络推广方式：
- 广告随搜索结果一起显示
- 按点击付费（CPC）或按展示付费（CPM）
- 投放预算完全可控
- 关键词数量无限制
- 见效快，充值后即可展示
Google Ads Promotion
Google Ads (formerly AdWords) is a performance-based online promotion method:
- Ads appear with search results
- Pay-per-click (CPC) or cost-per-impression (CPM)
- Fully controllable advertising budget
- Unlimited keywords
- Quick results, display immediately after recharge
谷歌SEO营销
SEO（搜索引擎优化）通过优化网站内容获取自然排名：
- 需要长期专业优化
- 效果稳定持久
- 转化率高
- 一次优化，多搜索引擎受益
- 成本效益高
Google SEO Marketing
SEO (Search Engine Optimization) obtains organic rankings by optimizing website content:
- Requires long-term professional optimization
- Stable and lasting effects
- High conversion rate
- Single optimization benefits multiple search engines
- High cost-effectiveness
外贸企业如何选择？
Google SEO优势：
- 多平台受益
- 成本效益高
- 排名稳定
- 转化率高
Google Ads优势：
- 即时见效
- 关键词无限制
- 可定位热门关键词
How Should Foreign Trade Enterprises Choose?
Advantages of Google SEO:
- Benefits multiple platforms
- High cost-effectiveness
- Stable rankings
- High conversion rate
Advantages of Google Ads:
- Immediate results
- Unlimited keywords
- Can target popular keywords
嘉兴专业的SEO推广公司建议外贸企业根据自身需求和预算，合理搭配使用两种推广方式，实现最佳营销效果。
Professional SEO promotion companies in Jiaxing recommend that foreign trade enterprises reasonably combine these two promotion methods according to their own needs and budgets to achieve optimal marketing results.
