权威SEO/SEM推广指南：如何通过谷歌竞价与外贸课程自主获取外贸订单
无论是外贸初创企业、内贸转型出海新手，还是传统外贸线上化转型企业，所有外贸商家入驻平台后都会面临同一个核心问题：如何高效获取外贸订单？
Whether it's a startup in foreign trade, a domestic trade company transitioning to export, or a traditional foreign trade business going digital, all face the same core question after platform registration: how to efficiently obtain foreign trade orders?
一、建站与产品发布的关键第一步
1. The Critical First Step: Website Building and Product Listing
在线外贸业务中，建站和产品发布是向海外客户展示的第一步。许多商家在开店环节就遇到困难，研究复杂流程往往需要1-2天时间，更不用说后续的关键词优化和流量获取了。
In online foreign trade, website building and product listing are the first steps to showcase products to overseas clients. Many merchants struggle with store setup, often spending 1-2 days just understanding complex procedures, not to mention subsequent keyword optimization and traffic acquisition.
二、AI赋能的关键词优化策略
2. AI-Powered Keyword Optimization Strategy
产品发布过程中，关键词直接决定转化率。外贸新手通常不了解海外市场需求和搜索习惯，要确定有效产品标题需要3-6个月的调研测试周期。
During product listing, keywords directly determine conversion rates. Export beginners often lack understanding of overseas market demands and search habits, requiring 3-6 months of research to identify effective product titles.
三、数字化获客的现代解决方案
3. Modern Digital Customer Acquisition Solutions
传统B2B通过线下展会获客，而数字化工具能显著提升效率。例如工业品直播展示工厂和机器设备，能全方位展现企业专业实力。
While traditional B2B relies on trade shows, digital tools can significantly improve efficiency. For example, industrial product livestreams showcasing factories and machinery can comprehensively demonstrate professional capabilities.
四、旺季营销与半托管服务
4. Peak Season Marketing and Semi-Managed Services
每年3-4月是首个外贸旺季，国际站的"半托管服务"会为报名商品创建专属流量场景，帮助产品获得更多曝光机会。
March-April marks the first foreign trade peak season annually. Platforms' "semi-managed services" create dedicated traffic scenarios for registered products to enhance exposure.
SEO/SEM专业建议：结合谷歌竞价广告(Google Ads)与平台流量，使用长尾关键词工具优化产品页，持续分析转化数据调整策略。
SEO/SEM Professional Advice: Combine Google Ads with platform traffic, use long-tail keyword tools to optimize product pages, and continuously analyze conversion data to adjust strategies.
