如何通过Wish和Google竞价推广赚钱？解析TikTok弹窗事件的合法性与商业策略
作者｜连冉 编辑｜张鹏 郑玄
Author｜Lian Ran Editor｜Zhang Peng Zheng Xuan
与TikTok过去几年面对美国政府打压时的耐心解释不同，近期TikTok采取了一项前所未有的行动——美东时间3月7日，TikTok向美国18岁以上用户推送弹窗通知，号召他们联系国会议员反对《保护美国人免受外国对手控制应用程序侵害法》。
Unlike TikTok's patient explanations in response to U.S. government pressure in recent years, the platform recently took unprecedented action—on March 7, Eastern Time, TikTok sent pop-up notifications to U.S. users aged 18+, urging them to contact Congress members to oppose the "Protecting Americans from Foreign Adversary Controlled Applications Act."
弹窗内容强调：该法案将剥夺1.7亿美国人的言论自由权，损害数百万企业利益，并摧毁创作者生计。TikTok呼吁用户"让国会知道TikTok对你的意义"。
Pop-up content emphasized: The bill would strip 170 million Americans of free speech rights, harm millions of businesses, and destroy creators' livelihoods. TikTok urged users to "tell Congress what TikTok means to you."
法案进展迅速：弹窗推送后不到24小时，众议院能源和商务委员会就以50:0全票通过该法案，要求字节跳动在165天内剥离TikTok控制权，否则将面临美国应用商店下架。
Rapid bill progress: Within 24 hours of the pop-up, the House Energy and Commerce Committee passed the bill 50:0, requiring ByteDance to divest TikTok within 165 days or face U.S. app store removal.
TikTok的美国困境：系统性打压与本土化努力
TikTok's U.S. Dilemma: Systematic Pressure and Localization Efforts
自2019年起，TikTok持续面临美国政府审查：
Since 2019, TikTok has faced ongoing U.S. government scrutiny:
- 2020年特朗普行政令要求字节跳动90天内剥离TikTok美国业务
- 2021年拜登政府维持CFIUS审查并加强限制措施
- 2023年周受资出席国会听证会遭遇200多个问题"围攻"
- 2020: Trump's executive order demanded ByteDance divest U.S. TikTok within 90 days
- 2021: Biden administration maintained CFIUS review and strengthened restrictions
- 2023: CEO Shou Zi Chew faced over 200 questions at Congressional hearing
TikTok采取多项本土化措施消除质疑：
TikTok implemented multiple localization measures to address concerns:
数据安全：投入10亿美元实施"德州计划"数据隔离工程，成立美国数据安全公司(USDS)
Data security: Invested $1 billion in "Project Texas" data isolation, established USDS
团队建设：聘请迪士尼前高管Kevin Mayer担任CEO，组建本土内容顾问委员会
Team building: Hired ex-Disney executive Kevin Mayer as CEO, formed local content advisory board
电商策略：设置高门槛（需美国营业执照+200万美元年GMV）优先发展本土商家生态
E-commerce strategy: Set high thresholds (US business license + $2M annual GMV) to prioritize local merchants
为什么说弹窗抗争合理合法？
Why is the Pop-up Protest Legitimate?
在美国商业史上，企业号召用户反对不利政策早有先例：
In U.S. business history, companies mobilizing users against unfavorable policies is precedented:
• 2012年Reddit等网站联合抗议SOPA/PIPA法案
• 2015年Uber动员司机反对各地禁令
• 2016年Airbnb鼓励用户抵制短租限制
• 2012 Reddit etc. protested SOPA/PIPA bills
• 2015 Uber mobilized drivers against bans
• 2016 Airbnb urged users to resist rental restrictions
商业逻辑：当政策可能损害用户权益时，企业有责任告知用户并支持其维权——这不同于"干预政治"，而是市场经济中的正当防卫。
Business logic: When policies may harm user rights, companies should inform and support defense—this differs from "political interference" but constitutes legitimate self-defense in market economy.
Wish和Google的竞价推广策略
Wish and Google Ads Strategies
Wish平台：
1. 利用AI算法实现个性化商品推荐
2. "限时折扣+免运费"组合拳刺激转化
3. 通过游戏化互动提升用户粘性
Wish platform:
1. Use AI algorithms for personalized recommendations
2. "Flash sales + free shipping" to boost conversions
3. Gamification enhances user engagement
Google Ads：
1. 精准关键词定位（长尾词+竞品词）
2. 采用智能出价策略最大化ROI
3. 结合再营销广告覆盖流失用户
Google Ads:
1. Precise keyword targeting (long-tail + competitor terms)
2. Smart bidding to maximize ROI
3. Remarketing to recover lost users
在全球化商业环境中，无论是TikTok的政治博弈还是Wish/Google的营销策略，核心都在于——用本土化思维解决本地问题，用数据驱动决策实现增长。当常规路径受阻时，合法框架内的创新抗争同样值得尊重。
In global business, whether TikTok's political battle or Wish/Google's marketing, the core is—solving local problems with localized thinking, achieving growth through data-driven decisions. When conventional paths fail, innovative resistance within legal frameworks deserves respect.
