如何做好谷歌推广竞价和外贸网站SEO优化？5个关键策略
一、网站页面静态化 | Website Page Staticization
网站页面静态化有助于谷歌优化，因为谷歌等搜索引擎更倾向于收录静态页面。此外，静态化页面无需连接数据库，可提高页面打开速度。同时，html页面不受ASP相关漏洞影响，增加了网站的安全性。如果无法实现静态页面，也可以采用伪静态的方式呈现。
Static website pages help with Google optimization as search engines prefer to index static pages. Additionally, static pages don't require database connections, improving page loading speed. HTML pages are also not affected by ASP-related vulnerabilities, enhancing website security. If full static pages aren't possible, pseudo-static implementation is recommended.
二、网站导航优化 | Website Navigation Optimization
外贸网站优化需要关注网站导航，清晰的导航有助于用户快速找到所需内容，提升用户体验，增加用户访问深度和时长。面包屑导航可以帮助用户了解自己的位置，并快速跳转到上一级，同时还能增加网站内链，便于搜索引擎蜘蛛抓取网站内页。
Foreign trade websites should focus on navigation optimization. Clear navigation helps users quickly find content, improving user experience and increasing visit duration. Breadcrumb navigation helps users understand their location and navigate back, while also creating internal links that help search engine spiders crawl inner pages.
三、原创内容创作 | Original Content Creation
在外贸网站符合优化标准的基础上，网站内容更新是进行网站优化的重要工作。企业应要求业务员撰写原创文章，参考目标客户最关心的问题和采购时常遇到的困难进行选题。文章标题和首尾段应合理嵌入关键词，逻辑清晰，利用小标题帮助读者理解文章内容，添加1-2张相关图片，提高文章的可读性。
For optimized foreign trade websites, content updates are crucial for SEO. Companies should require original articles addressing target customers' key concerns and purchasing challenges. Article titles and opening/closing paragraphs should naturally include keywords, with clear logic, subheadings, and 1-2 relevant images to enhance readability.
四、提升网站速度 | Improve Website Speed
外贸网站的打开速度对用户体验和谷歌收录有很大影响。影响网站打开速度的原因包括服务器的选择，外贸网站需要购买国外的服务器。此外，网站的图片和视频也是重要因素，企业可以采取优化措施，如压缩图片、使用正确的图片格式、调整图文比例、减少flash动画和视频的使用等。
Website loading speed significantly impacts user experience and Google indexing. Key factors include server location (foreign trade sites need overseas servers) and media optimization through image compression, proper formats, balanced text-image ratios, and reduced flash/video usage.
五、关键词策略 | Keyword Strategy
关键词选择对整体优化效果具有重要影响。企业应结合目标客户的搜索习惯，选择有搜索量且优化难度适中的关键词，并根据目标市场拓展长尾关键词。避免选择搜索量过低或竞争过大的关键词，前者带来流量有限，后者优化周期过长。
Keyword selection critically impacts SEO results. Companies should analyze target customers' search habits to choose keywords with moderate search volume and competition, expanding to long-tail keywords. Avoid keywords with either too little search volume (limited traffic) or excessive competition (long optimization cycles).
