运营最久的关键词快排：TikTok如何成为黑五大促的黄金营销阵地？
2024年的"黑五"大促注定与以往不同。今年的促销时长创下历史之最，各大电商平台纷纷延长活动周期。TikTok Shop美国站的大促从11月13日持续至12月2日，为期半个多月的超长促销期为商家搭建了前所未有的广阔舞台。
The 2024 Black Friday promotion is destined to be different. This year's promotion duration has set a historical record, with major e-commerce platforms extending their campaign periods. TikTok Shop US will run its promotion from November 13 to December 2, creating an unprecedented broad stage for merchants with its half-month long promotion period.
跨境电商平台普遍将促销期延长至两周以上的新趋势，也提出了新的挑战。如何精细化地管理库存，既要避免过度囤货导致的滞销风险，又能在关键时刻确保库存充足，成为必须面对的课题。
The new trend of cross-border e-commerce platforms extending promotion periods to more than two weeks also presents new challenges. How to precisely manage inventory - avoiding the risk of overstocking while ensuring sufficient stock at critical moments - has become an essential issue to address.
据美国在线交易与折扣信息分享平台Slickdeals最新发布的调查数据显示，高达七成的美国人已明确计划在今年黑五和网一促销期间进行购物狂欢。其中，38%的受访者表示他们已提前开始挑选心仪的礼品。
According to the latest survey data from Slickdeals, an American online trading and discount information sharing platform, as many as 70% of Americans have clearly planned to participate in the shopping frenzy during this year's Black Friday and Cyber Monday promotions. Among them, 38% of respondents said they have already started selecting their desired gifts in advance.
TikTok调研数据揭示了其强大的消费引导力：78%的用户会在黑五期间通过观看视频获取购物灵感，83%的用户会在这一期间产生消费行为，而59%的用户则会在购买后进行分享。
TikTok research data reveals its powerful consumption guidance: 78% of users will get shopping inspiration by watching videos during Black Friday, 83% will make purchases during this period, and 59% will share their purchases afterwards.
对于出海商家而言，他们可以通过#Blackfriday、#Haul、#Blackfridaydeals等高热度话题来打造传播内容，同时，TikTok内容电商的属性，使得商家能够更直观地展示产品的独特性和卖点。
For overseas merchants, they can create content using high-traffic hashtags like #Blackfriday, #Haul, and #Blackfridaydeals. Meanwhile, TikTok's content e-commerce nature allows merchants to more intuitively showcase product uniqueness and selling points.
TikTok爆品秘诀：精准选品+创意内容双轮驱动。不同于传统货架电商的运营逻辑，TikTok上的短视频、达人直播间以及商家自播直播间等内容场域，凭借强劲的带货效率推动生意倍增。
TikTok's secret to explosive products: Precise product selection + creative content dual-drive. Different from the operational logic of traditional shelf e-commerce, TikTok's short videos, influencer live streams, and merchant self-broadcast live streams can drive business multiplication with strong conversion efficiency.
在具体的动作上，商家可以在平销期以"商品测试"为重心，同步积累素材；预热则聚焦优质货品与爆款素材的准备，同时通过自然流量与付费流量的融合，不断创新内容创意。
In specific actions, merchants can focus on "product testing" during regular sales periods while accumulating materials simultaneously; during preheating, they should focus on preparing high-quality goods and explosive materials while continuously innovating content creativity through the integration of organic and paid traffic.
随着TikTok黑五大促销售潜力的不断挖掘，从商品选择、内容创新到市场推广，直至最终的交易完成，这一系列流程在TikTok的平台环境中顺畅无阻地展开。
As TikTok's Black Friday sales potential continues to be explored, the entire process from product selection and content innovation to marketing promotion and final transaction completion unfolds smoothly within TikTok's platform environment.
