亚马逊站外推广全攻略：从Google竞价到Deal站营销
作为亚马逊卖家，想要获取流量的手段除了站内推广外，站外推广同等重要，因为它所涵盖的受众及潜在客户更多，辐射范围更广，能较快的提升品牌声量和曝光度。
As an Amazon seller, in addition to on-site promotion, off-site promotion is equally important as it reaches a wider audience and potential customers, quickly enhancing brand awareness and exposure.
一、搜索引擎广告 | Search Engine Ads
这类广告更适合独立站或品牌官网的卖家。
This type of advertising is more suitable for sellers with independent websites or brand official websites.
1. Google广告
作为全球搜索业务领先的Google，覆盖全球超过80%的互联网用户。包含Search Ads、Display Network等多种广告类型。
As the world's leading search engine, Google covers over 80% of global internet users, offering various ad types including Search Ads and Display Network.
2. Yahoo原生广告
将广告植入Yahoo新闻资讯中，点击率高，转化效果不错。
Native ads embedded in Yahoo news content have high click-through rates and good conversion effects.
二、Coupon&Deal站推广 | Coupon & Deal Sites
Deal站推广效果更明显，周期短；Coupon站更适合品牌建设。
Deal sites show more immediate results with shorter cycles, while coupon sites are better for brand building.
热门Deal站推荐：
- Slickdeals: 需要Feedback≥1000，Review≥50
- Kinja deals: 产品评分≥4.2，Review≥20
- Vipon: 收取15%佣金，适合高品质产品
- Deal New: 适合中小卖家和新手
三、社交媒体营销 | Social Media Marketing
包括Facebook、Instagram、Twitter、YouTube等平台。
Includes platforms like Facebook, Instagram, Twitter, and YouTube.
Facebook广告技巧：
前期需要1-2个月养号，广告费约为产品单价的50%-200%。
Requires 1-2 months of account nurturing initially, with ad costs around 50%-200% of product price.
四、EDM邮件营销 | EDM Email Marketing
通过促销邮件吸引站外流量，促进买家二次购买。
Attract off-site traffic through promotional emails to encourage repeat purchases.
何时适合做站外推广？ | When to Use Off-Site Promotion?
- 新品上架时
- 站内广告效果不佳时
- 销售旺季时
- 大促前期
- 清理库存时
When launching new products, when on-site ads underperform, during peak seasons, before major promotions, and when clearing inventory.
总结：您可以根据自身店铺需求，选择适合的站外推广方式。我们作为亚马逊广告合作伙伴，能够帮助您实现精准营销。
Summary: You can choose suitable off-site promotion methods based on your store needs. As an Amazon advertising partner, we can help you achieve precise marketing.
